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Unlocking China Travel Payments: the UnionPay Advantage

Join our workshop to grasp the essentials of processing UnionPay cards, catering to Chinese tourists, and boosting sales in the world's largest card market. Get equipped with in-depth knowledge on debits, credits, transactions, and marketing strategies. Contact us for seamless payment solutions tailored to your business needs!

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Unlocking China Travel Payments: the UnionPay Advantage

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  1. Focus on Asia WorkshopAll Roads Lead to China

  2. Travel Payments Direct • Founded in February 2013 by a core group of payments professionals possessing 20-years of collective industry expertise within the travel and tourism niche. • Our unique value proposition is simple and concise: Stand Alone processing for online bookings, ecommerce, and retail card-swipe acceptance for all UnionPay Card types.

  3. UnderstandingUnionPay • China UnionPay was established in March 2002 by the People’s Republic of China. • UnionPay is a shareholder financial service institution invested by over 400 domestic China government banks. • UnionPay touts having 755-million cardholders with 4.3 billion cards in circulation and now ranks as the #1 card brand in the world (over Visa & MasterCard) for most cards issued. • UnionPay is the national card brand of China with a 98% market share. • Conclusion: Accepting the UnionPay card is tantamount in attracting Chinese cardholders and their purchasing power!

  4. Understanding UnionPay • The only payment network in China (2002) • Over 4.3 Billion Cards issued • 90% are debit cards (PIN numbers are required to authenticate a transaction) • 10% (400 Million) Credit Cards • High Purchase limits

  5. Understanding UnionPay • Debit Cards Credit Cards Signature Credit Has Daily spending limits Pin Debit only limited to the funds available in the account, allowing large purchase such as Jewelry, automobiles, etc… In order to process PIN debit transactions, a PIN number must be entered.

  6. Processing UnionPay Transactions in the US Association Networks Merchants Acquirers Credit Transaction Merchant All Acquirers Debit Transaction TPD is a registered ISO of Elavon & Planet Payment

  7. Restaurant Retail UnionPay Seamlessly Offered Across All Points of Contact Front Desk • Front desk • Guest makes currency choice, tip on receipt • Guest makes currency choice • Minimal need for associate training • Fully compliant with Visa, MC regulations on cardholder presentation and currency options 7

  8. UnionPay In-House Marketing Channels with TPD and UnionPay Issuing Banks China Travel Bureau Promotional Channels Traditional Media Online Media Social Media

  9. Marketing Channels with TPD and UnionPay

  10. Becoming China Ready • Translation services & localization within China: SEO & digital marketing within China • Fulfillment services selling to Chinese customer & getting your products door to door. • Interpreting & translation services via 24/7 Hotline • Culturally prepare your property, store & or restaurant for the Chinese traveler

  11. TPD registered Acquirers • Travel Payments Direct • Stand Alone or Integrated processing of domestic and International MasterCard, Visa, Discover, AMEX, JCB, UnionPay, and 122 types of localized payments • Multicurrency presented in native currency, settled in dollars in two business days • Every solution is Level I PCI and EMV Certified • Elavon • Card Present Retail, Restaurant and Mobile • 1 Trillion dollars in UnionPay processed  • 600,000 total merchants • Planet Payment • Ecommerce & Multicurrency • 22 Countries  • Publicly Traded on NASDAQ

  12. For more information • Steve Gent • (207) 252-9204 • steve@travelpaymentsdirect.com • Peter Thiemann • (404) 428-6935 • peter@travelpaymentsdirect.com

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