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OAUG Energy & Utilities SIG Meeting – October 22, 2006

OAUG Energy & Utilities SIG Meeting – October 22, 2006. Eric-Thierry Martin Global Industry Product Strategy Director, Energy & Utilities Oracle Corporation. Agenda. <Insert Picture Here>. Oracle Open World: Utilities Industry Track Oracle’s Corporate Product Strategy

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OAUG Energy & Utilities SIG Meeting – October 22, 2006

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  1. OAUG Energy & Utilities SIG Meeting – October 22, 2006 Eric-Thierry Martin Global Industry Product Strategy Director, Energy & Utilities Oracle Corporation

  2. Agenda <Insert Picture Here> • Oracle Open World: Utilities Industry Track • Oracle’s Corporate Product Strategy • Utilities Industry Challenges, Solution Footprint, and Roadmap • Overview of Siebel Energy: New Addition to the Oracle Family Next Presenters: • PeopleSoft Product Update & Evolution – Mark Rosenberg • Oracle EBS Product Update & Evolution – Mark Forfar

  3. Utilities Track at Open World

  4. Utilities Customer Sessions

  5. Oracle & Partner Utilities Sessions

  6. Utilities Demoground Location:Exhibition Hall - Moscone West - Area G16 Exhibition Hall Hours: • Monday 10:30 am – 5:30 pm • Tuesday 10:45 am – 5:30 pm • Wednesday 11:00 am – 5:30 pm • Thursday 10:00 am – 1:30 pm Utilities Solution Demonstration: • Oracle EBS Assets Lifecycle Management • Siebel Self Service • Siebel CRM and Analytics • Oracle Spatial Technology Application

  7. Utilities Demoground Schedule Exhibition Hall - Moscone West - Area G16

  8. Oracle’s Corporate Product Strategy

  9. Oracle’s Corporate Strategy • Oracle’s Strategy hasn’t Changed in Years • We are a Standards Based Company • Database • Based on Open Standards • Fast, Secure, Reliable, Lowest Cost • Runs on Grids – Unique to Oracle • Middleware • Based on Open Standards • Complete and Integrated • Lowest Cost • Runs on Grids

  10. Oracle’s Corporate Strategy • Applications • Built on Our Standards Based Middleware and Database • Complete • Integrated • Extensible • Customer Choice: Applications Unlimited & Fusion • Provide Industry Best of Breed Functionality • Scale • Own Complete and Integrated Stack, from Database to Apps • Move beyond ERP and into Mission-Critical Operational Processes • Become #1 in All Businesses, including Utilities

  11. TECHNOLOGY PRODUCTS APPLICATION PRODUCTS ORACLE FUSION APPS ORACLE SERVICES CUSTOMERS / PARTNERS ORACLE CORPORATION ProtectExtendEvolve Protect Your Investments- Lifetime support and continued development of existing applications provides maximum flexibility and choice Extend Your Capabilities—Applications Unlimited- Modernize and extend the value of your product lines and current application releases- Stay on the product lines and releases of your choice with no forced upgrades Evolve Your Business- Move your business forward and get positive results with Oracle Fusion today

  12. OUR MISSION Making our software a source of continual competitive advantage for our customers Get Better Results

  13. Industry Challenges, Solution Footprint, and Roadmap

  14. Industry Business Challenges Market Pressures Industry Operational Challenges • Need for new systems to operate in deregulated market (CRM, CIS, C/OM) • Customer Value Management, Product bundling, Effective Marketing, System Agility, BI Liberalization & Globalization • Maintain service level, increase return on assets, and reduce maintenance costs • Streamline end-to-end operational processes (Customer Care, Asset Management, Field Service) • Move Customer Care to less costly Self-Service Channel and improve collection time Pressure to Reduce Costs/Increase Margins • Disparate, inefficient systems & processes • Costly CIS Consolidation Restructuring/Consolidation • AMR technology and “Advanced” CIS (remote turn on/off, pro-active collection processes) • New CIS to comply for Residential TOU tariffs • Proactive Collection measures to mitigate high bills Evolving regulatory environment; High energy prices/volatility; Technology Advances • Efficient Customer Care processes • Self-Service solutions Rising Customer Expectations

  15. Customer Interaction Channels Appointment Booking Campaign Operation Marketing and Sales New Offerings Contact Center Customer Service Self Service Partner Relationship Debt Recovery Marketing Automation Sales Automation Account Management Billing and Meter Data Management Campaign Analytics Order/Contract Management Price & Load Modeling Meter Routing Meter Data Management Rating Bill Calculation Invoicing Deregulated Market Operations Load Forecasting Transactions Management Scheduling & Settlement Meter Reading Pay & Collect Network and Infrastructure Controls Trading and Risk Management Outage Management SCADA Forecasting GIS Production /Storage Trading PortfolioManagement Risk Management ANALYTICS Network and Infrastructure Management Records Design Documentation Capital Prgm Management Planned Maintenance Project Management WorkforceManagement Meters Works Land GIS Data Management Scheduling & Dispatch Reactive Maintenance Contractor Management Mobile Field Service Wayleaves Legal Corporate Administration Financials HRMS Treasury Payroll Procurement Projects Business Intelligence Collaboration Suite Technology and Integration Spatial Database, Customer/Product Master, Fusion Middleware, Collaboration Suite Utilities Solution Footprint – Distribution/Retail ORACLE Solution Partner Solution

  16. Siebel Energy 8.2 • Siebel UCM 8.2 • Oracle R12.1 • Peoplesoft 9.x • JDE E1 9.0 • JDE World A9.2 • Siebel Energy 8.3 • Siebel UCM 8.3 • Oracle R12.2 • Siebel Energy 8.0, 8.1 • Siebel UCM 8.0, 8.1 • Billing & Order Analytics • Oracle R12 • Peoplesoft 9.0 • JDE World A9.1 • Genesis Ph 2 • Barcelona Ph2 (AR, UCM, more) • Siebel-Oracle (Genesis) • Barcelona Ph1 (Siebel, eDocs, Portal, GL, Analytics) • Fusion Hubs v2 • Fusion ERP v2 • Fusion CRM v2 • eCommerce, eBilling, & eService • Fusion Hubs v1 • Fusion Analytics v1 • Fusion ERP v1 • Fusion CRM v1 Solution Roadmap (Confidential and Subject to Change) Within two years Within three years Beyond Increase Operations Efficiency Increase Channel Reach Applications Unlimited Application Integration Fusion Applications

  17. Overview of Siebel Utilities Solution(Siebel Energy)

  18. Competitive Landscape Siebel Sole Leader in Gartner’s Magic Quadrantfor Customer Service Contact Center (March 06) Siebel Sole Leader in Gartner’s MagicQuadrant for Field Service Management (Feb 06) Siebel and SAP CRM Projects as a Percentage of All CRM Projects by Industry Sector – Gartner (Sept 06) Siebel Sole Leader in Gartner’s Magic Quadrant for SFA (June 06)

  19. v99.6 (Integration) • v99.5 (Orders, Account Hierarchies, Premises) Oracle-Siebel CRM Leadership in Utilities:Today in its 9th Utility-Specific Release • v7.8 (OM: Eligibility, Pricing; SSSE) Siebel has emerged as the industry CRM leader in Utilities by leveraging customer input as part of its industry-specific product evolution • v7.7 (Field Svc, HH, eDocs, Performance) • v7.5 (Price Comparison, Embedded Best Practices, HH, Usability, UAN, PRM) Product Functionality • v7.0 (Complex Orders, Move, Billing Connectors, Service Points) • v6.3 (Mktg Analytics, Billing Management) • v6.0 (Integration, Billing, Credit, Fraud Management) • v99.0 (Configuration) 1998 1999 2000 2001 2002 2003 2004 2005

  20. Standardized multi-channel customer processes Ensure data integrity, consistency and accuracy Sophisticated Segmentation Closed-Loop, Integrated & Proactive Marketing Campaigns Optimal Scheduling and Dispatch Streamlined Field Delivery and Consistent View Single Customer View Intelligence Driven Marketing Standardized Methodologies and Processes Proactive & Insight Driven Sales Execution Relationship Driven Selling Optimized Field Service Proactively identify & retain high value segments Manage loyalty program Intelligent Customer Needs Analysis Zero Error Order Entry & Validation On-Time Order Analysis & Optimization DeliverPerfectOrder Customer ValueMgmt Streamlined Customer Care Personalized Self Service Customer Value Driven Multi-channel Service Intuitive UI for Rapid Employee Adoption End-to-End Billing Management Siebel Utilities & Energy Solution Sets… Customer Complete self care capabilities including eBilling, ePayments & enrollments Rate Plan Advisor Personalized Up/Cross Sell Offers

  21. Challenges and Strategies vary by Market… Challenges • Increase market and wallet share • Increase revenue with new highmargin products and services • Prevent churn • Reduce costs Challenges • Reduce costs • Consistent, reliable service across all channels • Operational Efficiency / Measurement Strategies • Drive customers to lower cost channels • Implement repeatable, measurable best practices • Consolidation, CDI • First Quartile Service Mass Market Strategies • Differentiate service offerings from competition • Single View of the Customer • Deliver new high margin products and services • Convergence/Bundling of energy and non-energy offerings • Consistent, high-quality level of service across all channels C&I Strategies • Lowest commodity prices, superior deal structuring • Accurate pricing and superior risk management • Efficient, insight-driven sales

  22. …Driving Different Solution Sets and Metrics Siebel Energy Solution Sets • Self Service • Mobile Service Delivery • Streamlined Customer Care Measurable Outcomes • Reduced calls to call center • Improved first call / first visit service resolution • Improved customer satisfaction • Improved dispatch efficiency Siebel Energy Solution Sets • Self Service • Mobile Service Delivery • Customer Value Management • Single View of the Customer • Customer Order Management • Business Intelligence Measurable Outcomes • Reduced churn • Reduced cost of acquisition • Improved campaign effectiveness • Increased revenue per customer

  23. CRM 8.0/8.1 • Task Oriented User Interface guides users through key tasks • Improves product ease of use • Lowers training costs • Enables standardization of processes • Drag and drop designer enables rapid changes to business process • Scale and Performance Improvements • Industry Application Functionality • Enable WebServices into Customer Portal • Basic Order Capture in 8.0 • Additional C/OM tasks in 8.x

  24. Siebel CRM OnDemand Release Themes

  25. The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.

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