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BEYOND PLAFORMS…

BEYOND PLAFORMS…. THE RISE OF THE CORE GAMER!. MY BACKGROUND CORE, CORE & CORE !. 8 years in gaming … still a newbie! Since 2010 in F2P. From console to PC and then mobile. 99% of my time in this industry spent convincing core gamers to play core games. *: Source: Flurry Analytics.

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BEYOND PLAFORMS…

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  1. BEYOND PLAFORMS… THE RISE OF THE CORE GAMER!

  2. MY BACKGROUNDCORE, CORE & CORE ! 8 years in gaming … still a newbie! Since 2010 in F2P. From console to PC and then mobile. 99% of my time in this industry spent convincing core gamers to play core games *: Source: Flurry Analytics

  3. WHY ARE WE HERE TODAY ?GO BEYOND PLATFORM-FIRST THINKING Traditional industry thinking still associate 1 platform with 1 type of consumer as legacy of “console-only” era GAMER CENTRIC VISION TRADITIONAL VISION

  4. WHY ARE YOU HERE TODAY ?BEFORE WE START, WHAT TO EXPECT If you are… A PC/console studio leader with a core game brewing ? Mobile is worth it with the metric to prove it. A mobile first studio leader with a core game brewing ? What to aim for in term of key F2P metrics. A VC/banker/angel ready to bet on core games ? Why plenty of blue oceans remains. Just here to rest and enjoy the free Wifi? It happens. Just don’t type loudly. 

  5. AGENDA OR …“THE PRE Q&A SLIDE FODDER” Key metrics Daily engagement (time) Paying users (%) ARPDAU ($) ARPPU ($) Acquisition cost ($) Key discovery / acquisition methods (% leads) First thoughts & ideas before Q&A Already some solid examples, let’s focus on one (Injustice) F2P opportunities are everywhere Do we have a case here? Q&A time

  6. KEY METRICS • FIRST THOUGHTS & IDEAS

  7. PARAMETERS FOR THE COMPARISON“MY DATA IS SKEWED!” Consumer: Core gamer Psychographic: “Geeky gamer”, enjoy fantasy universes, RPGs gameplays & competitive/coop multiplayer Game genres Mobile: Trading cards & strategy games PC: MMOs & action-RPG games Geography: All countries minus China, Japan and Korea

  8. DATA POINT #1DAILY ENGAGEMENT IN MINUTES Why does it matter? Measure how significant the game impacts the gamer’s life In F2P, close correlation with retention & monetization metrics In real life terms… 1 episode GoTand… some Youtube videos 1 episode of Game of Thrones (almost) *: Full week average

  9. DATA POINT #2PERCENTAGE OF PAYING USERS Why does it matter? Measure how much the game provides delightful moments justifying payment Still a gap between Asian-based companies vs. US-based studios

  10. DATA POINT #3AVERAGE REVENUE PER DAU Why does it matter? Every gamer has a number of days / months to spend in your game, it measures your capability to make this time playing a viable business *: Monthly average for competitive / great, peak is 1 day

  11. DATA POINT #4AVERAGE REVENUE PER PAYING USER Why does it matter? Paying users are key to model correctly your recoup of the game production, maintenance and your marketing *: Total revenue per paying user

  12. DATA POINT #5COST PER Install (US) Why does it matter? In both cases, to have a viable business, you need to have a cost per new unique user (NUU) lower than a given lifetime value - 45, 90 or 180 days – Caveat: This CPI is an average of a Top3 of US low/high quality traffic sources *: Total revenue per paying user

  13. DATA POINT #6KEY DISCOVERY METHODS Why does it matter? Help you to model your marketing budget vs. production budget And evaluate the opportunity from social hooks vs. platform feature vs. search

  14. KEY METRICS • FIRST THOUGHTS & IDEAS

  15. BEYOND PLATFORMS, 1st good EXAMPLEINJUSTICE, GOD AMONG US (WB) NeverRealm'siOS game, release 2 weeks before their console one, lead to : Greater awareness of the console sku which became #1 seller in April/May 2013 Top30 grossing game on iOS since launch re-using console 3D models

  16. SOME EXAMPLES OF F2P CORE GAMER’sREMAINING OPPORTUNITIES Next-gen consoles and F2P Mobile gaming, think of : Open genres Per major territories (West, Korea, China, Japan) And if I see one more “Clash meets Puzzle & Dragons” pitch…

  17. DO WE HAVE A CASE OR NOT?Q&A TIME Are you : Angry, skeptical or revolted? GOOD ! Read to jump on the microphone? EVEN BETTER ! “If moderation is a fault, then indifference is a crime” Jack Kerouac

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