The University of Milan Seminar Series in real life. Hosted by Berkman Center for Internet and Society on Berkman Island in Second Life, and Virtual Italian Parks on University Parioli in Second Life. Online presence is not only about the web. The interactivity and creativity of the new plaforms for virtual worlds can revolutionize the economy, education, and culture. The only community of Second Life is a significant example of the new possibilities of virtual worlds. Through a threedimensional interface and the possibility of manipulating and freely programming its objects, it relies on creativity as the main level for user participation.