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Chapter 4 Values and Attitudes. Values and Attitudes. If you want to understand a person’s behavior, you must understand his or her human values . Values and Attitudes. Values are basic convictions (notions) about what is right and wrong, good or bad, acceptable or unacceptable. .
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Values and Attitudes If you want to understand a person’s behavior, you must understand his or her human values.
Values and Attitudes Values are basic convictions (notions) about what is right and wrong, good or bad, acceptable or unacceptable. Values are ideals that shape and give significance to our lives. They are reflected through the priorities that we choose, and the decisions we make and actions we take.
Values and Attitudes Importance of values – Values generally influence attitudes and behavior. Value system is a hierarchy based on a ranking of an individual’s values.
Values and Attitudes Source of our Value Systems ** A significant portion, 40 to 50 percent, is genetically determined from our parents. Other factors include nationalism, culture, parents, teachers, friends, and similar environmental influences.
Values and Attitudes Values are relatively stable and enduring. If we know an individual’s values, we are better able to predict a behavior in a particular situation.
Values Priority • Control/Order/Discipline • Care/Nurture 25% 75% 75% 25%
Values Values differ between generations. Values differ between regions. Values differ between cultures.
Types of Values Terminal (Goal) valuesare the end-state we hope to achieve in life. (A way of being) Instrumental (Means) valuesare means of achieving these terminal values.(A way of doing) Integration of Means values is accomplished through Skills learning
Terminal and Instrumental Values in Rokeach Value Survey Terminal (Goal) values A comfortable life An exciting life A sense of accomplishment A world at peace Equality Family security Freedom Happiness Inner harmony Mature love National security Pleasure Salvation Self-respect Social recognition True friendship Wisdom Instrumental (Means) values Ambitious Broad-minded Capable Cheerful Clean Courageous Forgiving Helpful Honest Imaginative Independent Intellectual Logical Loving Obedient Polite Responsible Self-controlled
Attitudes Attitudes have three evaluative components: Cognitive component of an attitude is the opinion or belief segment (values clusters) of an attitude. Affective component is the emotion or feeling segment of an attitude. (life experiences) Behavioral component is the intention to behave in a certain way toward someone or something. (Social experiences)
Attitudes Sources of Attitudes: Acquired from parents, teachers, and peer group members. There are “genetic” predispositions. Observations, attitudes that we imitate. * Attitudes are less stable than values. * Cognitive dissonance is a conflict between two or more attitudes or between behavior and attitudes.
Job-Related Attitudes Job involvement Extent that a person identifies with his job. ** Organizational commitment Extent that a person identifies with the organization. This is a great predictor for turnover. Job satisfaction A person’s general attitude toward work.
Attitude Reactions Active Voice Exit Constructive Destructive Loyalty Neglect Passive
Attitude Point # 1 It is our attitude that tells the world what we expect in return. A cheerful expectant attitude communicates to everyone we come in contact with that we EXPECT THE BEST in our dealings with our customers. Attitude (Values clusters and value priorities) define our world view
Attitude Point # 2 It is our attitude toward life that determines life’s attitude toward us. A simple cause and effect. It is your attitude toward others that determines other’s attitude toward you. Attitudes are developmental and can change with learning skills
Attitude Point # 3 To achieve and find the life you want, you must think, act, talk, and conduct yourself as would the person you want to become. For example, if one wants to be successful, he or she must think, act, talk, and conduct himself as would a successful person. (Skills building)
Attitude Point # 4 The higher you go up in any organization of value, the greater the attitude you will find. (Worth to the organization) A great attitude is not the result of success; rather success is the result of a great attitude.
Finally!! “The greatest discovery of my generation is that a human being can alter his life by changing his attitude.” William James And so it is with you – you are in charge of your attitude.
Summary Values are the basic notion/convictions of what is right and wrong and core values are fairly stable over time. Attitudes have three components: cognitive component. affective component. behavioral component.
Summary Cognitive dissonance is a conflict between two values or between values and behavior. Attitudes (value clusters) are feelings and moods that affect behavior and may change frequently.
