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KFC PowerPoint Presentation


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  1. team member: 刘丹 ,李玲芳, 石阿玲,罗燕香, 周洁,易娇 company introduction history business model business model international franchising KFC development in China

  2. company introduction KFC Name: 罗燕香

  3. headquarter:America Time of establishment: 1952 scope of business : Western fast food Nature of Business: International franchising Company Slogan: We Do Chicken Right KFC---Kentucky Fried Chicken

  4. KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specializing in Original Recipe, Extra Crispy, Kentucky Grilled Chickenand Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.

  5. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world.

  6. KFC'S SLOGAN Life is so rich in beauty 生活如此多娇

  7. 1952 1991 1978 1997 1991 today KFC'S LOGO

  8. Social Diversity Colonel’s Scholars Supplier Code of Conduct Packaging and the Environment Social Responsibility Animal Welfare Program

  9. Business philosophy • KFC's business philosophy is to constantly introduce new products or sales product repackaging will ever, for early adopters to gain profit.

  10. Restaurant category • Expensive restaurants:the item's price is higher than the "original price" around 10% • Cheap restaurants:All coupon printed on the "original price" are "cheap restaurant" prices

  11. founder--Colonel Harland Sanders Harland Sanders holds a variety of jobs including: farm hand, streetcar conductor, army private in Cuba, blacksmith's helper, railyard fireman, insurance salesman, tire salesman and service station operator for Standard Oil. 9/9/1890Harland Sandersis born just outside Henryville, Indiana. 1949Sanders marries Claudia Price.

  12. history KFC Name:易娇

  13. 1952 The Colonel begins actively franchisinghis chickenbusiness by traveling fromtown to town and cooking batches ofchicken for restaurant owners and employees

  14. 1955 Sandersdecides to go on the road to sell his Secret Recipe to restaurants.

  15. 1957Kentucky Fried Chicken first sold in buckets

  16. 1960 The Colonel's hard work on the roadbegins to pay off and there are 190 KFC franchisees and 400 franchise units in the U.S. and Canada.

  17. 1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada and the first overseas outlet, in England.

  18. 1966The Kentucky Fried Chicken Corporation goes public.

  19. 1969 The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange.

  20. 1971 More than 3,500 franchised and company-owned restaurants are in worldwide operation when Heublein Inc. acquires KFC Corporation.

  21. 1979KFC cooks up 2.7 billion pieces of chicken. There are approximately 6,000 KFC restaurants worldwide with sales of more than $2 billion.

  22. 1982 Kentucky Fried Chicken becomes a subsidiary of R.J. Reynolds Industries, Inc. (now RJR Nabisco, Inc.)

  23. 2006 More than a billion of the Colonel's "finger lickin' good" chicken dinners are served annually in more than 80 countries and territories around the world.

  24. 2008The Colonel has a new look! KFC updates one of the most recognized, respected and beloved brand icons with a new logo.

  25. operating mode Name: 石阿玲

  26. 1 2 3 4 5 6 Implementinglocalizationstrategies Implementation of standardization system Development of chain-store operation Establishment of enterprise culture Strengthen staff training Build chain security system KFC'S OPERATING MODE

  27. Implementinglocalizationstrategies • Talent localization • Products localization • Supplier localization • Health concepts localization • Corporate image localization 28/10

  28. Benefits: For example, KFC avoid climate sickness and cultural differencesthrough effective use of localization strategy, China's economic, regulatory and institutional aspects of the disorder in China.

  29. Implementation of standardization system • Food quality standardization • Service quality standards • Dining environment standardization • Standardization of system of unannounced visits 30/10

  30. Benefits: KFC's food quality and service quality is widely known by consumers in China which as " the regular patrons of the customer" brand

  31. Establishment of enterprise culture • the restaurant manager first • the team cooperation • encourage advanced, recognize excellence 32/10

  32. Benefits: KFC paying attention to the use of enterprise culture unified the principle of management of the company, to enhance the team cohesion

  33. Strengthen staff training • Seeking to adapt to the needs of the enter-prise employees • Education and training • Performance review 34/10

  34. Benefits:Through to the employees in strengthening and training to improve performance and improve enterprise integrated ability

  35. Build chain security system Completedevelopment strategy The scientificdevelopment system The scientificdevelopmenttools

  36. Positioning cooking chicken experts, and standardized services Franchise and benefits sharing Capturing big city and accurate location 1 2 3 KFC'S marketing strategy

  37. business circle of partition and choice Capturing big city and accurate location measurement and choice of gather point guest

  38. Elegant environment Positioning cooking chicken experts, and s tandardized services Great quality Considerate service

  39. client-side order order mode Telephone ordert Online order Counter order

  40. KFC offers a variety of order mode, can satisfy the needs of a variety of people life style, and improve it's performance. 41/10

  41. KCF----International's official website

  42. KFC----China offical website

  43. product presentation Name:周洁

  44. 1 2 3 KFC'S products e-commerce and KFC KFC VS Mcdonald

  45. products item • side item • Meal • Bucket • Snack • Set meal • Dessert and Drink • Kid's Meal • Vreakfast