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SOM 301-001 Team Twelve

COUPONERIFFIC. SOM 301-001 Team Twelve. Agenda. Company Overview Mission Statement SWOT Analysis Limitations Management and Business Structure Operation of Website Marketing Data Warehousing and Data Mining Estimated Financial Costs and Balance Sheets Conclusion. Company Overview.

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SOM 301-001 Team Twelve

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  1. COUPONERIFFIC SOM 301-001 Team Twelve

  2. Agenda • Company Overview • Mission Statement • SWOT Analysis • Limitations • Management and Business Structure • Operation of Website • Marketing • Data Warehousing and Data Mining • Estimated Financial Costs and Balance Sheets • Conclusion

  3. Company Overview • Couponerffic.com is an online based coupon company • Customers create profiles, search and save instantly

  4. Our Mission We are an online coupon service dedicated to customer service and convenience. We plan to work with many different retailers and grocers across the nation to save you valuable time and money. Our number one goal is to change the way people save money. Weiss, J.A., & Piderit, S.K. (1999). The Value of mission statements in public agencies. Journal of Public Administration Research and Theory: J-PART, 9(2), Retrieved from http://www.jstor.org.mutex.gmu.edu/stable/1181805?seq=4&Search=yes&term=statement&term=mission&term=writing&list=hide&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dwriting%2Ba%2Bmission%2Bstatement%26x%3D0%26y%3D0%26wc%3Don&item=10&ttl=39203&returnArticleService=showArticle&resultsServiceName=doBasicResultsFromArticle

  5. SWOT Analysis Strengths Weaknesses • Unique • Convenient • Web based • Wide range of items • Valuable • Provides market research to investors • Not established company • Develop new software • Obtain a share of the market • Develop relationships with clients and investors

  6. SWOT Analysis Opportunities Threats • Green marketing • Global expansion • Improving a current concept • Competitors • Compatibility of the software • Security: Identity theft

  7. Limitations • Compatibility of software/technology on different systems • Compatibility of stores: U.S. and Japan • Established companies may not recognize benefits advertising with new company

  8. Management & Business Structure • Joint venture: two or more companies share profits and losses • Similar partnerships would include Hotels and Airlines for Frequent Flyer Miles

  9. Operation of Website • Sign-up through website • Nominal one time card fee of $5 • Card stores customer information and serial number • Email updates and notifications • Customer selects store coupons • Customers who shopped here also shopped at _________ • Customer’s information is sent to store • At time of purchase applicable discounts are automatically deducted

  10. Target Market & Competition Target Market Competition • Broad • US • Japan • Both ranked high in technology integration • Specific • Mothers • College Students • www.coupons.com • www.valpak.com • www.coolsavings.com • Coupon booklets via mail “New Study Identifies World's Most Innovative Nations.” (2008  October). Business Wire.  Retrieved November6, 2009, from ABI/INFORM Dateline. (Document ID: 1583738011).

  11. Promotion Internet Phone • Facebook • Top social network in US • Mixi • Top social network in Japan • Twitter • Available in US and Japan • Blogs • Target at home mothers • Email alerts • Target working mothers • Applications/Widgets • iPhone • Blackberry • Sharp SH models • Text alerts Elmer-DeWitt, Philip. Fortune Brainstorm Tech CNN, 17 Aug. 2009. Web. 7 Nov. 2009 <http://brainstormtech.blogs.fortune.cnn.com/2009/08/17/apples-iphone-3gs-is-no-1-in-japan/>. Mullan, E.. (2009, March). Mom 3.0: Marketing to High-Tech Moms. EContent,32(2), 14-15.  Retrieved November 6, 2009, from ABI/INFORM Global. (Document ID: 1656070461). Nicole, Kristen. "Japan Social Network Mixi Joins OpenSocial Movement." Social Times N.p., Apr. 2009. Web. 6 Nov. 2009 <http://www.socialtimes.com/2009/04/mixi-opensocial/>. Social Networking Watch Ed. Mark Brooks. N.p., Sept. 2009. Web. 7 Nov. 2009 <http://www.socialnetworkingwatch.com/usa-social-networking-ran.html>. Top-selling smartphones in Q1 2009 @ IT Facts, 4 May 2009. Web. 7 Nov. 2009 <http://www.itfacts.biz/top-selling-smartphones-in-q1-2009/12969>.

  12. Data Warehousing & Data Mining • Gathering of customer data, and categorizing customers into specific groups in relation to the business • Creating targeted offers for the particular customer category groups • Taking account or tracking the results to improve customer responses.

  13. Estimated Project Cost: $2,600,000

  14. Conclusion • Omega Enterprise: Couponeriffic.com • Changing the way people save money • Your support determines success COUPONERIFFIC

  15. COUPONERIFFIC

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