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charleneli
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Leading Digital Transformation: Putting People First

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  1. Leading Digital Transformation Leading Digital Transformation Putting People First Putting People First Charlene Li Principal Analyst Altimeter, a Prophet company @charleneli

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  3. 3 IT’S ABOUT RELATIONSHIPS

  4. Few HR Professionals play a key role in digital transformation 4

  5. Six HR archetypes driving digital transformation Source: ”HR as a Force for Digital Change”, Prophet 2016 5

  6. 68% of HR professionals fall on the tactical end of of the continuum 6

  7. How HR must change 7

  8. HR should focus on three areas to strategically drive digital transformation

  9. Prescription for HR’s actions in digital transformation If Strategy isn’t clear on how HR will support digital change: If Culture is less advanced, with laggardly digital behavior: If Leadership is lodged in Conventionalist & Experimenter space: • Articulate the role of digital in all HR specialties Create an HR specific digital strategy that rolls up to and supports the overall business’ digital strategy Ensure that HR is contributing fully to business strategy, especially the role of people in digital transformation • Shift internal culture within HR to reward innovative thinking Recruit disruptive non- traditional talent HR leaders build a vision of the culture needed to support digital change Initiate digital culture program that ingrains digital thinking, not bright shiny objects • Ensure HR leadership alignment around a shared vision HR leaders step forward with Marketing and IT peers to build a coherent digital strategy across the firm • • • • • • 9

  10. DISRUPTIVE LEADERS DISRUPTIVE LEADERS CREATE A GROUNDSWELL CREATE A GROUNDSWELL 10

  11. THE ENGAGED LEADER FRAMEWORK THE ENGAGED LEADER FRAMEWORK LISTEN LISTEN AT AT SCALE SCALE SHARE SHARE TO TO SHAPE SHAPE ENGAGE ENGAGE TO TO TRANSFORM TRANSFORM 11

  12. An illustrative example of an Engaged Leader FORMER CEO DAVID THODEY TOOK OVER IN 2009 THE NETWORK NEEDED COMPLETE OVERHAUL, WHICH WOULD TAKE FOUR YEARS EMPLOYEES WERE SO EMBARRASSED, THEY WOULDN’T ADMIT THEY WORKED AT TELSTRA 12

  13. Executive engagement transformed the employee relationship 13

  14. Telstra’s “BBQ app created a groundswell EMPLOYEES DOWNLOAD AN APP TO THEIR PHONE AND CAN LOG SERVICE REQUEST FOR FRIEND OR FAMILY MEMBER • ESCALATE ISSUES • CLOSES THE LOOP WITH BOTH EMPLOYEE AND CUSTOMER • ALSO PROVIDES UPDATES ON STRATEGY, NEWS UPDATES, ETC. • ALMOST HALF OF EMPLOYEES HAVE DOWNLOADED THE APP 14

  15. COURAGE COURAGE YOU YOU ARE IT RIGHT IF YOUR IT RIGHT IF YOUR PALMS PALMS ARE ARE SWEATY AND SWEATY AND YOUR STOMACH YOUR STOMACH IS IS CHURNING CHURNING ARE DOING DOING

  16. 17 IT’S ABOUT RELATIONSHIPS 17

  17. THANK YOU! Charlene Li @charleneli charlene@altimetergroup.com 18