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The Future Of Business by Altimeter Group

What will the future of business be? Altimeter Group provides its takes on the ways emerging technologies challenge business, and what they must do to address them from four perspectives.

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The Future Of Business by Altimeter Group

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  1. Emerging Technologies and the Future of Business Open House: An Introduction to Altimeter Group September 10, 2009 For slides, send an email to info@altimetergroup.com

  2. Agenda How technology impacts business About Altimeter Group An open conversation: The future of business 2

  3. Adopting emerging technologies is dizzying for organizations • Organizations are adopting emerging technologies –but often go through a painful process. • Social caught many companies off guard, and there are even more technologies on the horizon. • Adopting technologies without a strategy has resulted in wasted time and effort. 3

  4. Theme The future of business requires a holistic approach to adopting and integrating emerging technologies. 4

  5. Four focus areas Leadership & Management Enterprise Strategy Customer Strategy Client Innovation & Practices 5

  6. The Altimeter Team Leadership & Management Customer Strategy Enterprise Strategy Innovation & Practices Charlene Li Ray Wang Deb Schultz Jeremiah Owyang Altimeter Group 6 6

  7. Leaders Face Increasing Challenges Relentless change tests traditional hierarchies. Leaders feel out of control. Technology has changed the rules of what works. 7

  8. Leadership must: 1) Let go of control, but don’t relinquish command 2) Create “sandbox covenants” that allow greater risk taking at all levels. 3) Create a culture of sharing – and practice it yourself. 8

  9. Customers are changing how they communicate –shifting power Most companies are not successful at connecting to their own customers. Companies lack internal processes setup for success. Marketing’s scope is often limited, and needs to extend to all customer touch points –even support. 9

  10. Organizations Must: 1) Companies must connect to customers on their own terms. 2) Develop internal processes to connect with customers in real time. 3) Integrate the customer voice across the whole enterprise -- not just marketing. 10

  11. Top 3 challenges in enterprise CIO’s no longer determine technology adoption. Antiquated technology impedes effective change management. The rate of obsolescence outpaces the rate at which companies change. 11

  12. Enterprises must: 1) Allow business units to pilot new technologies and processes. 2) Design process scenarios around user roles – rather than vendor forced fit best practices. 3) Invest in innovation --even when it hurts. 12

  13. Top 3 Challenges of Innovation Market change/forces accelerating faster than organizations can adjust Innovation relegated to a specific corner of the organization How best to cultivate a culture of experimentation & risk 13

  14. To innovate, companies must: 1) Fail fast. Fail smart. 2) Inject fresh external thinking 3) Enable safe places where mistakes and learning is encouraged http://www.flickr.com/photos/96dpi/2278116066/in/photostream/ http://www.flickr.com/photos/laughingsquid/2265581059/ 14

  15. About Altimeter Group Strategy consulting firm that provides a pragmatic approach to emerging technologies Located in San Mateo, California Founded in 2008 by Charlene Li 15

  16. Consulting addresses four areas: • How do emerging technologies impact my strategy? • How can I align technology with my business goals? Strategy • How do I lead my company in this new landscape? • How do I transform my organization with these technologies? Leadership • What channels should I use to reach my audience? • How do I integrate technologies into existing systems? • When should I use which technologies? Tactics • How do I decide which technologies/service providers to use? • What’s the future of emerging technologies? Technology 16

  17. Future offerings from Altimeter Altimeter Labs Providing a pragmatic approach to innovation. The Hangar Our physical space, provides training and events. 17

  18. Join us in answering the question How must business change in the future? On Twitter, use #futurebiz On blogs, use “futurebiz” tag Over the next few days, we’ll continue the dialog from our blogs based on your idea 18

  19. Thank you Partners Emails Charlene Li Deborah Schultz Jeremiah Owyang R “Ray” Wang charlene@altimetergroup.com deb@altimetergroup.com jeremiah@altimetergroup.com r@altimetergroup.com Twitter Blogs blog.charleneli.com deborahschultz.com web-strategist.com/blog blog.softwareinsider.org @charleneli @debs @jowyang @rwang0 For more info about Altimeter Labs, email labs@altimetergroup.com For a copy of these slides, email info@altimetergroup.com 19 Copyright © 2009 Altimeter Group

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