2. S.A.S.L“Stay Away Stay Loud” • Kayron Macon & DashuaRoldan • 11th grade • Age’s 16 & 17

3. Mission Statement • Mission Statement • SASL is here to make music lovers listening experience trouble-free, and pleasurable by removing the tedious deed of untangling your headphones. • Opportunity • We will insert polarized magnets into the inner lining of the headphone wire, preventing the headphones from tangling. • Our product is both unique and of great quality.

4. Business Profile Insert an image of your product or service here. • Type of Business • Retail • Affordable • Provides online shopping, with product reviews by previous customers • Legal Structure • Our business is a partnership

5. Qualifications • I’m qualified to run this business because:    We are part of our own target market. We will have taken a Relationship Selling Training Course. We have taken an entrepreneurship class

6. Market Analysis Total Population 308 Million Target Market 270 Million Potential Market 264 Million

7. Target Market Segment • Demographics • Males and Females who like to listen to music • Ages 3-75 • Geographics • United States • Psychographics • People who don’t enjoy the stress of untangling headphones. • Buying Patterns • Music listeners willing to buy high quality headphones that won’t tangle, at a reasonable price.

8. Competitive Advantage SASL Sony JCV Factors Price Average Expensive reasonable Quality of Product/Service average Decent great Location 2201 E. Dominguez St.Long Beach, CA 90810 630 Old Country RoadGarden City, NY 11530 280 Huyshope Ave. Hartford, Ct 06104 Reputation/Brands Fair Fair Excellent Unique Factors/ Knowledge Over Head Air buds Magnetic Polarization

9. Marketing Mix • Business cards • Flyers • Website/Social Networks Males and Females age 3-75 online SASL Headphones Affordable

10. Promotional Mix Promotional Expense Monthly Amount Flyers and business card. Advertising $9.35 Publicity $0.00 Word of Mouth, Facebook, Twitter, etc.. Personal Selling $0.00 Use our products in public Sales Promotion $15.00 Month of December free shipping & gift wrap. Total Monthly Promotional Expense $24.35

11. Cost of Materials/Labor Description of One Unit of Sale: One pair of SASL headphones

12. Economics of One Unit Description of One Unit of Sale: One pair of SASL headphones

13. Average Monthly Fixed Expenses

14. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

15. Monthly Sales ProjectionsFirst Year Total Units Sold 186

16. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit $149.35 = 12 $13.42 In an average month, the company will begin to make a profit after selling units. 12

17. Projected Yearly Income StatementFirst Year

18. Start-Up Investment Total Start-Up Investment $1057.53 107.61 735.00

19. ROS & ROI • $598.33 • $2790.00 X100 = 21% $0.21 $598.33 $1,057.53 X 100 = 57% $0.57

20. Financing Strategy Total Start-Up Investment $1057.53 • Debt free Total: $1057.53

21. Business Responsibility& Philanthropy • Business Responsibility • We will have our customers informed on new items, by having information on our website. Also we plan to make business cards and flyers to get customers interested. • Philanthropy • SASL will donate 4% of their earnings to the Hartford Youth Scholars Foundation

22. Business and Personal Goals Business Personal • Double profits in the first six months of sales • Start up a business website • Graduate high school with high honors • Attend prestigious universities Short-term • K: Open an electronics shop full of our own brand products. • D: Have products sold at well known stores. • DK: Earn a Master’s degree • DK: Major in Electronic Engineering Long-term

23. Stay Away & Stay Loud Thank you for your consideration. S.A.S.L Please Visit Us At www.saslheadphones.webs.com