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Taking it to the Next Level: Layered Content

User Experience Webinar Series ~ presented by Kristiana Burk. Taking it to the Next Level: Layered Content. Remember 3 Guiding Principles of Generation X & Y. technology is personal one word sums it up: infotainment they expect you to come to them. Experience .

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Taking it to the Next Level: Layered Content

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  1. User Experience Webinar Series ~ presented by Kristiana Burk Taking it to the Next Level: Layered Content

  2. Remember 3 Guiding Principles of Generation X & Y technology is personal one word sums it up: infotainment they expect you tocome to them

  3. Experience Transparency Reinvention Connection They Can’t Live Without… Expression Taken from Mind Your X’s and Y’s by Lisa Johnson – http://reachgroupconsulting.com/reach-x-and-y/mind-you-xs-and-ys

  4. short and sweet • quirky and consumable • remember: I want to share! • go where they are • get them involved / turn it into a cause Reaching Out…

  5. Content placed over the top of “core content” on your site with the strategic intent of: - being “sticky” - engaging the user - teasing or highlighting deeper core content What is Layered Content?

  6. polls • quizzes • factoids • slideshows • image galleries • video • grab n’ go lists • rss feeds • top 10 lists • podcasts • blogs • quotes Types of Layered Content

  7. Layered Content Examples:

  8. Layered Content Examples:

  9. Layered Content Examples: mental_floss www.mentalfloss.com

  10. Layered Content Examples: www.daylife.com

  11. Layered Content Examples: www.livescience.com

  12. Layered Content Examples: www.discovery.com

  13. Background Info News Images Example Grab n’ Go Topic Timeline Quotes

  14. Images Background Info Web Links Example Grab n’ Go Topic Articles Videos

  15. Layered Content Examples: LibGuides http://libguides.lmu.edu/election08 http://jwu-ri.libguides.com/climatechange

  16. Layered Content Examples: Johnson & Wales http://jwu-ri.libguides.com/climatechange

  17. Layered Content Examples: Go Where They Are http://libraryguides.saic.edu/home

  18. Rich Text / Dynamic Content / Scripts • RSS Feed • Podcast Feed • Embedded Video • Books from the Catalog • Dates & Events • Interactive Poll Modules in LibGuides to Get You Started

  19. Join us for the last webinar of the series next week on how to tie all of the User Experience concepts that we’ve discussed into a comprehensive, thematic package that provides engagement and context for your users. Wrap It All Up Next Week… Please Note: The “Information Amusement Park” and “Mix It Up” webinars are being combined into one final webinar for January 22nd at 3pm. Register for the event here: http://www.springsharelounge.com/events/user-experience-webinar-8-the A Note will go out from SpringShare shortly.

  20. Kristiana Burk Channel Director 404.760.4311 kburk@howstuffworks.com Thank you!

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