1 / 7

2.02 Classify the functions of marketing and the marketing mix.

2.02 Classify the functions of marketing and the marketing mix. Classify the functions of marketing. Product/service management Pricing Marketing Information Management (MIM) Selling Promotion Distribution. Summarize the marketing mix.

chaz
Télécharger la présentation

2.02 Classify the functions of marketing and the marketing mix.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2.02 Classify the functions of marketing and the marketing mix.

  2. Classify the functions of marketing • Product/service management • Pricing • Marketing Information Management (MIM) • Selling • Promotion • Distribution

  3. Summarize the marketing mix • Marketing mix: A combination of decisions a business makes in order to best reach its target market. Known as the four Ps (product, price, place, promotion).

  4. Marketing Mix: Product • Businesses must decide which products to offer customers.

  5. Marketing Mix: Price • The amount a business charges customers for a product.

  6. Marketing Mix: Place • Having the product available at the right time and location. Also known as distribution.

  7. Marketing Mix: Promotion • Informing and reminding customers of the products available to them and persuading them to purchase. • Promotion includes advertising, personal selling, sales promotion, and publicity.

More Related