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Mac Versus PC

Mac Versus PC. Presented by Gabriella Guo , Tony Ha, Lizzy Le, Christy Pang, Geoffrey Tjen , Eve Torres . Introduction.

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Mac Versus PC

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Presentation Transcript

  1. Mac Versus PC Presented by Gabriella Guo, Tony Ha, Lizzy Le, Christy Pang, Geoffrey Tjen, Eve Torres

  2. Introduction • W.Benjamin discusses the loss of “aura” through technical replication, yet suggests at the same time that art and style are inserted within the agent, while it’s been replicated. As a result, the replica is disguised in the glamour of this “pseudo aura.” (Benjamin, p. 220)

  3. Introduction • The most powerful is the film agent(Benjamin,p.221) • Aura in film context is captured though the manipulation of lighting, zooming in and out, panning and camera angles….(Benjamin,p. 228) • Vincent Carducci expands on thisaura

  4. Introduction • Aura is added value to the brand.(Carducci,39) • Aura breaks away from Ford’s assembly line model and forms its own “batch” of commodities. (Carducci, 40) • Utilizes Freud’s psycho analysis • Wants turns to needs

  5. Introduction • Lifestyle Marketing emerged in the 1970s(Carducci,41) • Designer logos now seen on the front(Carduccci,41) • “Synthesis of brand and aura is essential to todays economic world”(Carducci,41) • According to James Miller, people consume to express themselves.(Carducci,42)

  6. Introduction - Mac • Most effective in the use of commercials– Persuasive texts – Reach mass audiences – Huge amount of money is spent • In 2009, in a 3 month period in Selling General Administrative Expensesincreased by 11% which is $99 million compared to 2008. (Erik Sherman, CBS Interactive Busines network)

  7. UTM Speaks Out • A survey of Mac and PC users among UTM • http://www.youtube.com/watch?v=j6QRz8inuAs

  8. Mac Users • Provide users with other useful products • Predict what people want • Macs are superior to PC • Brand name influences buyers

  9. PC Users • Traditional and well-known • Accustom to functions • Cheap • More functions

  10. Questions • How were Macs able to predict the wants of their users? • Do you think that Macs can eventually replace PC? If so, why?

  11. Commercials • Mac Get a Mac – Restarting • PC Microsoft - I'm a PC - Stereotype Commercial #1

  12. Commercials

  13. Commercials • What if Mac changed? What if Justin Long was replaced? • How do you think that would change our perception? • http://www.youtube.com/watch?v=rFCV5DeMxeQ&feature=related

  14. Interactive Video

  15. Conclusion

  16. Thank You

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