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Energy Drinks Spring 2013

Energy Drinks Spring 2013. Anna Taylor & Rachel Visnovske. Overview. Breakdown Strength of leading brands Private label Supplier in control . Audit Breakdown. Red Bull Snapshot. Monster Snapshot. AMP Snapshot. Starbucks Snapshot. Demographics. Demographics Cont. AD HOC Base.

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Energy Drinks Spring 2013

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  1. Energy Drinks Spring 2013 Anna Taylor & Rachel Visnovske

  2. Overview • Breakdown • Strength of leading brands • Private label • Supplier in control

  3. Audit Breakdown

  4. Red Bull Snapshot

  5. Monster Snapshot

  6. AMP Snapshot

  7. Starbucks Snapshot

  8. Demographics

  9. Demographics Cont.

  10. AD HOC Base

  11. Differences across Brands • Red Bull • Monster • AMP • Starbucks • Private Label • Archer Farms • Yikes

  12. Category Role – Cash Machine

  13. Changes in Category Depth • Category Growth • Category Role

  14. Growth

  15. Facings

  16. Use of Space

  17. GM $

  18. Stocking Rates

  19. Private Label • National Brand Dominance • Private Label absence • Limited availability • Target & EZ Mart

  20. Suggestions • Private label

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