Innovation in Advertising: Mastering ATL and BTL Strategies in Media

Dec 03, 2025

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Imran Fatani, a Media Sciences graduate from Iqra University, explores the dynamic realm of advertising through innovative strategies. This comprehensive analysis covers Above The Line (ATL) and Below The Line (BTL) advertising techniques across various media platforms, including newspapers, magazines, radio, TV, cinema, and hoardings. Moreover, it delves into event management and film-making/photography, emphasizing the importance of creativity in distinguishing leaders from followers. Imran believes that true innovation is the hallmark of success in the media landscape.

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Innovation in Advertising: Mastering ATL and BTL Strategies in Media

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Presentation Transcript

IQRA UNIVERSITY Imran Fatani M.S (Media Sciences) Core Subject’s Topic
Advertising ATL BTL POS
News Paper Magazine Radio TV Cinema Hoardings Event Management Media
Film Making/Photography
“Innovation distinguishes between a leader and a follower.” Believe me I m not a leader but Innovator Imran Fatani