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Digital Site Management for the Product Management Department

Digital Site Management for the Product Management Department

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Digital Site Management for the Product Management Department

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  1. Digital Site Management for the Product Management Department (Concurrency Corporation)

  2. Contents • Executive Summary • Current State Analysis • Future State Analysis • Business Case • Adoption & Implementation Planning • Next Steps 2

  3. Background • Your organization currently faces a number of challenges related to its management of externally-facing Websites, including: • Challenging and costly to keep Websites fresh and to post new content • Cannot easily surface important info important to visitors, increasing volume of costly support calls • Cannot maintain brand identity across sites • IT is a bottleneck for posting content and business users do not know HTML • Lack of brand consistency and content policy applications across Website sites • Cannot deliver “YouTube”-like functionality on sites • Cannot use sites to build/maintain customer communities 3

  4. Engagement Participants 4

  5. Executive Summary • Concurrency proposes expanding upon your current Office System deployment to digitally reach and retain site visitors with a familiar, unified platform that makes authoring easy and enables community and self-service • Implementing the proposed Digital Site Management Solution will provide you with: • Business unit Web content self-publishing for Marketing and Customer Service Departments • Rich Web 2.0 capabilities with wikis, blogs, tagging, ratings, and rankings for Web content to enhance the customer experience and drive site visitor retention • Improved Web content management and disposition through application of content types and retention policies • 52% decrease in labor required to develop Web content • Reduce overall reporting cycle time by 82% • Anticipated annual benefit of $260,000 5

  6. Executive Summary 6

  7. Contents • Executive Summary • Current State Analysis • Future State Analysis • Business Case • Adoption & Implementation Planning • Next Steps 7

  8. Current State Process Analysis Digital Site Management Process Analysis Summary 8

  9. Current State Process Diagram Your Website Total Labor: 17.25 Hours Total Labor: 11 Hours Total Labor: 10.5 Hours Total Elapsed Time: 15 Days 9

  10. Current State Process Diagram Total Labor: 1 Hour Total Labor: 1.5 Hours Total Labor: 1.5 Hours Total Elapsed Time: 10 Days Your Website 10

  11. Contents • Executive Summary • Current State Analysis • Future State Analysis • Business Case • Adoption & Implementation Planning • Next Steps 11

  12. Future State Process Analysis Performance Reporting Process Phases – Analysis Summary 12

  13. Prioritized Process Solutions High 5 Deliver rich Web 2.0 capabilities to improve customer experience with wikis, blogs, tagging, ratings, and rankings (SharePoint Server 2010) Level Of Complexity 3 Enable automatic workflows for content review prior to publication (SharePoint Server 2010) Establish and use Content Types to drive governance and policy application to content (SharePoint Server 2010) Enable Marketing and Customer Service Department Web self-publishing (SharePoint Server 2010) Low 1 5 1 3 High Low Value to Business 13

  14. Future State Process Diagram Total Labor: 10.25 Hours Total Labor: 9.25 Hours Total ElapsedTime: 3.5 Days

  15. Future State Process Diagram Total Labor: 0.25 Hours Total Labor: 0.75 Hours Your Website Total Elapsed Time: 1 Day

  16. Contents • Executive Summary • Current State Analysis • Future State Analysis • Business Case • Adoption & Implementation Planning • Next Steps 16

  17. Anticipated Benefits - Process 17

  18. Anticipated Benefits - Financial 18

  19. Anticipated Costs 19

  20. Contents • Executive Summary • Current State Analysis • Future State Analysis • Business Case • Adoption & Implementation Planning • Next Steps 20

  21. Adoption & Implementation Planning Summary 21

  22. Project Plan 22

  23. Potential Adoption Roadblocks 23

  24. Adoption Roadblock Mitigation Actions by Stakeholder 24

  25. Contents • Executive Summary • Current State Analysis • Future State Analysis • Business Case • Adoption & Implementation Planning • Next Steps 25

  26. Next Steps • Review presentation and proposal with decision maker(s) and stakeholders for approval • Consider a SharePoint Deployment Planning Services (SDPS) follow-up engagement • Execute work order for project • Schedule kick off meeting for week of _____ and weekly status meetings • Propose schedule: • A) Deadlines for initial milestones, or • B) Date to finalize initial milestones 26