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Unleashing Innovation through Mashups: The Future of Integrated Web Applications

Discover how mashups are transforming the digital landscape by combining data from multiple sources into cohesive web applications. As highlighted by Marc Benioff, the internet is becoming the new operating system, fostering communities of innovation. Explore the different types of mashups—consumer, data, and business—and learn about key players like Serena Software, which offers solutions such as the Serena Mashup Suite and Mashup Exchange. Embrace the potential of mashups to revolutionize your business approach and enhance collaboration.

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Unleashing Innovation through Mashups: The Future of Integrated Web Applications

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  1. Mashups! Sofia Mayor

  2. "The Internet is the new operating system. The killer apps of the Internet are becoming platforms that are creating communities of innovation." (Marc Benioff, chief executive of customer-relationship management specialist Salesforce.com.) Source: CnetNews.com

  3. What is a Mashup? Mashups are software that combine data from multiple sources to create an integrated Web application. The term derives from its similar use in pop music, possibly from the hip-hop music practice of mixing two or more songs.

  4. Three Kinds of Mashups: • Consumer mashups • Data mashups • Business mashups http://news.zdnet.com/2422-13569_22-152729.html

  5. What does Serena Software offer? • Serena Mashup Suite (Composer) • Serena’s Software-as-a-Service (SaaS) • Serena Mashup Exchange (2008)

  6. Mashups! Sofia Mayor

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