Repetition • Robin William’s design principle is: repeat an aspect of the design throughout the entire piece. • Keep it consistent • Fonts • Type face • Colors • Alignment • Pictures • Bullets and Numbering • Purpose is to unify and add visual interest Repetition Design Principles 3-Fold Brochure Contrast Most effective way to use contrast is for it to be very strong. Don’t be a wimp. Things to consider: Size Weight Structure FORMColor Contrast Fonts Type face Colors Alignment Pictures Bullets & Numbering Direction Andrea Dahmen October 1, 2009 Use different pictures, backgrounds, and drawings to show contrast.
Alignment • Flush LeftFlush Right • Within alignment • the four important • elements are: • visual • connections • unity • try not to over use • center • justify Alignment Proximity Fonts • Proximity is about: • Grouping related items together • Showing a relationship between items • Unrelated items need to be separated • Font Families • Serif • Example • Sans Serif • Example • Other • Example For Instance: My Flowers Marigold Pansy Rue Woodbine Carnation Primrose My Flowers Marigold Pansy Rue Woodbine Carnation Font Rules are: • Two fonts per page • One serif • One sans serif