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SFHS Marketing Education/DECA Program

SFHS Marketing Education/DECA Program

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SFHS Marketing Education/DECA Program

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  1. SFHS Marketing Education/DECA Program

  2. SFHS Marketing Education Program • Established in 1997 with 27 Marketing students and 11 DECA Members • Currently havemore than 450 Marketing students and were named as the largest DECA chapter in the world in May 2010 with 750 members • Program is Industry Certified by the Sales and Marketing Executives of Atlanta and the American Marketing Association

  3. Marketing classes lead to marketing internship opportunities Classes Offered • Marketing Principles • Advanced Marketing • Introduction to Fashion Marketing • Fashion Marketing Sales and Promotion • Sports and Entertainment Marketing • Advanced Sports and Entertainment Marketing • Entrepreneurship • Marketing WBL/Internship • **Future IB Business and Marketing Course**

  4. Marketing, Sales, and ServicesCareer Pathways 1. Marketing Management • Marketing Principles, Advanced Marketing, Entrepreneurship: Building a Business 2. Fashion Marketing • Marketing Principles, Introduction to Fashion Marketing, Advanced Fashion Marketing 3. Sports and Entertainment Marketing • Marketing Principles, Introduction to Sports and Entertainment Marketing, Advanced Sports and Entertainment Marketing

  5. Marketing classes prepare students for college • On average, 97% of our marketing students attend college. • The vast majority of our advanced marketing students major in marketing in college.

  6. Ichiban Steak and Sushi Alpharetta Business Projects Advertising Campaigns and Marketing Research Lance’s Jewelry Cumming The UPS Store Alpharetta Computer Transitions Inc. Cumming SpekWorx Vision Center Winder Riverside Bank Buckhead Laurel Springs Golf Club Suwanee My Gym Children’s Fitness Center Duluth

  7. Business ProjectsCompleted 35 projects in the last 8 years LEADER Driver Safety Program Cumming Carvel Alpharetta Georgia Concert in the Quarry featuring ARS Suwanee Leadership Forsyth Cumming The Avenue Forsyth Cumming

  8. SFHS DECA students assisted GMMG Ad Agency of Washington, DC in developing a state wide advertising campaign for the Southern Governor’s Association

  9. The Avenue Forsyth

  10. Marketing students work withInfiniteeAdvertising Agency

  11. Social Media Marketing Plan for The Avenue & Cousins Properties Farina Irani, Lauren Schuster, and Rose Freitag

  12. Marketing students design ads for The Avenue and are awarded scholarships

  13. Sign Up To Take A Marketing ClassFashion Marketing Field Trip to the Apparel Mart Produce the Prom Fashion Show

  14. Sports and Entertainment Marketing Project for Atlanta Motor Speedway DECA Night With the Atlanta Hawks

  15. EntrepreneurshipLearn how to own and operate a business. Students manage DECA’s school store, The Bird Cage

  16. Marketing InternshipMarketing student, Karlee Smith, completed an internship at Vanity Fair. She currently markets the PINK line at the Victoria’s Secret corporate office

  17. Scholarships • In the last 5 years, marketing students have received a total of 25 scholarships valued at more than half of a million dollars (solely based upon projects that they have completed in their Marketing classes and in DECA at SFHS) -The Avenue Scholarships -E-Step Entrepreneurial Business Plan scholarships -DECA Scholarships -Marketing Internship Scholarships-$20,000 -The Art Institute Scholarship-$80,000 -SCORE Business Plan Scholarships

  18. Why Should You Take A Marketing Class? Prepare for college Win Scholarships Travel and compete in DECA, An Association of Marketing Students Have FUN while learning Marketing Students receive scholarships DECA Students travel to Hollywood, California

  19. Sign Up To Take A Marketing ClassFashion Marketing Field Trip to the Apparel Mart Produce the Prom Fashion Show