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The Power of PR

The Power of PR. Amanda Horn, account director @ tebohorn. @ theabbiagency. What is News?. How do you pitch. Define your strategy Start with the story Do your research Know your audience Pitch creatively What makes you unique? Right pitch, right reporter. PR + Content Marketing.

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The Power of PR

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Presentation Transcript

  1. The Power of PR Amanda Horn, account director @tebohorn @theabbiagency

  2. What is News?

  3. How do you pitch • Define your strategy • Start with the story • Do your research • Know your audience • Pitch creatively • What makes you unique? • Right pitch, right reporter

  4. PR + Content Marketing • Content is King • E-books • Expert Columns • Blog Posts • Infographics • PR and Content Marketing • Expert Positioning • Offer Value • Data-driven • Infographics

  5. You are an expert

  6. Going National

  7. Why does it matter? • A placement on the Wall Street Journal website generated 40 referrals to Black Rock Mud’s website. • An industry pub placement generated a lead for a client that resulted in a $110,000 sale

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