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PR Agency Evolution: Strategies & Challenges in the Digital Era

Join the PRCA National Conference 2012 to explore the future of PR agencies. Learn about new demands on marketing/PR, services in demand, structural innovations, talent investment, and value exchanges. Danny Whatmough chairs a dynamic workstream featuring industry experts Alex Pearmain, Jed Hallam, Paul Doran, and Karolina Shaw. Understand how agencies can thrive by adapting to changing business landscapes, offering strategic services, and investing in skilled practitioners. Don't miss this insightful session on shaping the PR agency of the future!

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PR Agency Evolution: Strategies & Challenges in the Digital Era

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  1. The PR Agency of the Future PRCA National Conference 2012

  2. Danny WhatmoughDirector of Digital StrategiesChair of WorksteamChair of PRCA Digital Group@dannywhatmough

  3. Paul DoranFounder@dorando

  4. Workstream Contributors • Danny Whatmough, Director of Digital Strategiesat EML Wildfire [CHAIR] • Alex Pearmain, Head of PR and Social Media at O2 • Jed Hallam, Director, VCCP Share • Paul Doran, Founder at Switch Communications • Karolina Shaw, Head of Corp Comms at Mozilla

  5. Workstream Brief If we started an agency from scratch today….

  6. Challenges

  7. Opportunities

  8. 1. Consider what clients want Agencies of the future need to understand how businesses are changing and new demands on marketing/PR

  9. 2. Identify services in demand Agencies of the future need to be able to offer more services but must not chase the next ‘big’ thing

  10. 3. Investigate new structures Agencies of the future need to develop structures that allow strategic specialists to thrive

  11. 4. Invest in people Agencies of the future need to invest in skilled practitioners

  12. 5. Understand the new value exchange Agencies of the future need to add value in areas that set them apart from other disciplines and in-house hires

  13. PR Agency of the FutureDanny WhatmoughDirector of Digital Strategies@dannywhatmoughdannyw@emlwildfire.com

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