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PR Agency Selection Tool

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PR Agency Selection Tool

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  1. PR Agency Selection Tool PR Agency Selection Tool PR Agency 1PeopleEvaluation Criteria Score Areas of ConcernWe have good chemistry with this agency. 3We trust the agencys leadership. 1We know the specific agency representatives we will work with day-to-day. 3The agency is a good fit for our culture and there is obvious synergy between our teams. 4The agency staff have acceptable tenure - their relationships with clients they support dont turnoveroften. 5There is a high level of energy and professionalism exhibited by the agency staff. 2The agency has a excellent reputation with the media. 3The agency can bring creativity and leadership to our PR function. 4The agency has been responsive to our requests. 3Morale at the agency seems high - it is a fun place to work. 3Experience, Skill-Set & ApproachEvaluation Criteria Score Areas of ConcernThe agency understands our business. 4

  2. The agency has existing relationships with important media, analysts and other centers of influence. 1The agencys focus and expertise is well aligned with our business. 3The quality and reputation of the agencys existing client set is good. 4The agency is proficient in traditional and new media (e.g. social media, SEO) practices. 2There is demonstrated success across the full-spectrum of current communication channels. 3We would not be one of the smaller clients of this agency. 4The agency uses sophisticated analytics to regularly report the results of their efforts on our behalf. 1The agency has invested in the tools and technology to faciliate collaboration with clients and media. 5Financial ConsiderationsEvaluation Criteria Score Areas of ConcernThe proposed fee structure and terms for our agency relationship is reasonable. 1The agency is stable financially and has a history of business success. 1Additional expenses & costs are clearly outlined in the proposal. 3The agency doesnt mark up and pass on expenses for things we can do ourselves (e.g. wiredistribution). 4All training and relationship startup costs are clearly accounted for in the proposal. 1ReferralsEvaluation Criteria Score Areas of ConcernThe agency provided multiple client referrals. 1 The agency has existing relationships with important media, analysts and other centers of influence. 1The agencys focus and expertise is well aligned with our business. 3The quality and reputation of the agencys existing client set is good. 4The agency is proficient in traditional and new media (e.g. social media, SEO) practices. 2There is demonstrated success across the full-spectrum of current communication channels. 3We would not be one of the smaller clients of this agency. 4The agency uses sophisticated analytics to regularly report the results of their efforts on our behalf. 1The agency has invested in the tools and technology to faciliate collaboration with clients and media. 5Financial ConsiderationsEvaluation Criteria Score Areas of ConcernThe proposed fee structure and terms for our agency relationship is reasonable. 1The agency is stable financially and has a history of business success. 1Additional expenses & costs are clearly outlined in the proposal. 3The agency doesnt mark up and pass on expenses for things we can do ourselves (e.g. wiredistribution). 4All training and relationship startup costs are clearly accounted for in the proposal. 1ReferralsEvaluation Criteria Score Areas of ConcernThe agency provided multiple client referrals. 1

  3. The agency provided referrals from clients in our industry. 1No major issues were raised by the agencys previous clients. 1The agency produced results for the reference clients. 2The agency does not currently work for one of our direct competitors. 1 The agency provided referrals from clients in our industry. 1No major issues were raised by the agencys previous clients. 1The agency produced results for the reference clients. 2The agency does not currently work for one of our direct competitors. 1

  4. PR Agency Selection Tool PR Agency 2PeopleEvaluation Criteria Score Areas of ConcernWe have good chemistry with this agency. 4We trust the agencys leadership. 5We know the specific agency representatives we will work with day-to-day. 5The agency is a good fit for our culture and there is obvious synergy between our teams. 4The agency staff have acceptable tenure - their relationships with clients they support dont turnoveroften. 5There is a high level of energy and professionalism exhibited by the agency staff. 3The agency has a excellent reputation with the media. 2The agency can bring creativity and leadership to our PR function. 4The agency has been responsive to our requests. 5Morale at the agency seems high - it is a fun place to work. 4Experience, Skill-Set & ApproachEvaluation Criteria Score Areas of ConcernThe agency understands our business. 3 PR Agency Selection Tool PR Agency 2PeopleEvaluation Criteria Score Areas of ConcernWe have good chemistry with this agency. 4We trust the agencys leadership. 5We know the specific agency representatives we will work with day-to-day. 5The agency is a good fit for our culture and there is obvious synergy between our teams. 4The agency staff have acceptable tenure - their relationships with clients they support dont turnoveroften. 5There is a high level of energy and professionalism exhibited by the agency staff. 3The agency has a excellent reputation with the media. 2The agency can bring creativity and leadership to our PR function. 4The agency has been responsive to our requests. 5Morale at the agency seems high - it is a fun place to work. 4Experience, Skill-Set & ApproachEvaluation Criteria Score Areas of ConcernThe agency understands our business. 3

  5. The agency has existing relationships with important media, analysts and other centers of influence. 1The agencys focus and expertise is well aligned with our business. 4The quality and reputation of the agencys existing client set is good. 5The agency is proficient in traditional and new media (e.g. social media, SEO) practices. 4There is demonstrated success across the full-spectrum of current communication channels. 1We would not be one of the smaller clients of this agency. 5The agency uses sophisticated analytics to regularly report the results of their efforts on our behalf. 2The agency has invested in the tools and technology to faciliate collaboration with clients and media. 4Financial ConsiderationsEvaluation Criteria Score Areas of ConcernThe proposed fee structure and terms for our agency relationship is reasonable. 4The agency is stable financially and has a history of business success. 4Additional expenses & costs are clearly outlined in the proposal. 5The agency doesnt mark up and pass on expenses for things we can do ourselves (e.g. wiredistribution). 1All training and relationship startup costs are clearly accounted for in the proposal. 2ReferralsEvaluation Criteria Score Areas of ConcernThe agency provided multiple client referrals. 1 The agency has existing relationships with important media, analysts and other centers of influence. 1The agencys focus and expertise is well aligned with our business. 4The quality and reputation of the agencys existing client set is good. 5The agency is proficient in traditional and new media (e.g. social media, SEO) practices. 4There is demonstrated success across the full-spectrum of current communication channels. 1We would not be one of the smaller clients of this agency. 5The agency uses sophisticated analytics to regularly report the results of their efforts on our behalf. 2The agency has invested in the tools and technology to faciliate collaboration with clients and media. 4Financial ConsiderationsEvaluation Criteria Score Areas of ConcernThe proposed fee structure and terms for our agency relationship is reasonable. 4The agency is stable financially and has a history of business success. 4Additional expenses & costs are clearly outlined in the proposal. 5The agency doesnt mark up and pass on expenses for things we can do ourselves (e.g. wiredistribution). 1All training and relationship startup costs are clearly accounted for in the proposal. 2ReferralsEvaluation Criteria Score Areas of ConcernThe agency provided multiple client referrals. 1

  6. The agency provided referrals from clients in our industry. 3No major issues were raised by the agencys previous clients. 4The agency produced results for the reference clients. 2The agency does not currently work for one of our direct competitors. 5 The agency provided referrals from clients in our industry. 3No major issues were raised by the agencys previous clients. 4The agency produced results for the reference clients. 2The agency does not currently work for one of our direct competitors. 5

  7. PR Agency Selection Tool PR Agency 3PeopleEvaluation Criteria Score Areas of ConcernWe have good chemistry with this agency. 5We trust the agencys leadership. 4We know the specific agency representatives we will work with day-to-day. 2The agency is a good fit for our culture and there is obvious synergy between our teams. 3The agency staff have acceptable tenure - their relationships with clients they support dont turnoveroften. 1There is a high level of energy and professionalism exhibited by the agency staff. 4The agency has a excellent reputation with the media. 3The agency can bring creativity and leadership to our PR function. 2The agency has been responsive to our requests. 1Morale at the agency seems high - it is a fun place to work. 1Experience, Skill-Set & ApproachEvaluation Criteria Score Areas of ConcernThe agency understands our business. 3 PR Agency Selection Tool PR Agency 3PeopleEvaluation Criteria Score Areas of ConcernWe have good chemistry with this agency. 5We trust the agencys leadership. 4We know the specific agency representatives we will work with day-to-day. 2The agency is a good fit for our culture and there is obvious synergy between our teams. 3The agency staff have acceptable tenure - their relationships with clients they support dont turnoveroften. 1There is a high level of energy and professionalism exhibited by the agency staff. 4The agency has a excellent reputation with the media. 3The agency can bring creativity and leadership to our PR function. 2The agency has been responsive to our requests. 1Morale at the agency seems high - it is a fun place to work. 1Experience, Skill-Set & ApproachEvaluation Criteria Score Areas of ConcernThe agency understands our business. 3

  8. The agency has existing relationships with important media, analysts and other centers of influence. 5The agencys focus and expertise is well aligned with our business. 2The quality and reputation of the agencys existing client set is good. 3The agency is proficient in traditional and new media (e.g. social media, SEO) practices. 1There is demonstrated success across the full-spectrum of current communication channels. 5We would not be one of the smaller clients of this agency. 4The agency uses sophisticated analytics to regularly report the results of their efforts on our behalf. 2The agency has invested in the tools and technology to faciliate collaboration with clients and media. 3Financial ConsiderationsEvaluation Criteria Score Areas of ConcernThe proposed fee structure and terms for our agency relationship is reasonable. 2The agency is stable financially and has a history of business success. 4Additional expenses & costs are clearly outlined in the proposal. 5The agency doesnt mark up and pass on expenses for things we can do ourselves (e.g. wiredistribution). 3All training and relationship startup costs are clearly accounted for in the proposal. 1ReferralsEvaluation Criteria Score Areas of ConcernThe agency provided multiple client referrals. 5 The agency has existing relationships with important media, analysts and other centers of influence. 5The agencys focus and expertise is well aligned with our business. 2The quality and reputation of the agencys existing client set is good. 3The agency is proficient in traditional and new media (e.g. social media, SEO) practices. 1There is demonstrated success across the full-spectrum of current communication channels. 5We would not be one of the smaller clients of this agency. 4The agency uses sophisticated analytics to regularly report the results of their efforts on our behalf. 2The agency has invested in the tools and technology to faciliate collaboration with clients and media. 3Financial ConsiderationsEvaluation Criteria Score Areas of ConcernThe proposed fee structure and terms for our agency relationship is reasonable. 2The agency is stable financially and has a history of business success. 4Additional expenses & costs are clearly outlined in the proposal. 5The agency doesnt mark up and pass on expenses for things we can do ourselves (e.g. wiredistribution). 3All training and relationship startup costs are clearly accounted for in the proposal. 1ReferralsEvaluation Criteria Score Areas of ConcernThe agency provided multiple client referrals. 5

  9. The agency provided referrals from clients in our industry. 3No major issues were raised by the agencys previous clients. 5The agency produced results for the reference clients. 4The agency does not currently work for one of our direct competitors. 4 The agency provided referrals from clients in our industry. 3No major issues were raised by the agencys previous clients. 5The agency produced results for the reference clients. 4The agency does not currently work for one of our direct competitors. 4

  10. . Service Provider Selection Criteria Agency 1 Agency 2 Agency 3 Agency Rankings Diamond People People 3.1 4.1 2.6 5.0 Agency 1 4.0 Agency 2 3.0 Experience, Skill-Set & Approach 3.0 3.2 3.1 2.0 Agency 3 1.0 Experience, Referrals 0.0 Skill-Set & Financial Considerations 2.0 3.2 3.0 Approach Referrals 1.2 3.0 4.2` Financial Overall Averages 2.3 3.4 3.2 Considerations

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