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Winona State University Wellness Theme

Winona State University Wellness Theme. Lauren Timmerman Hannah Pollack Kevin Pace. Overview . Introduction Goals/Objectives Constraints Marketing Resources (human and material ) Evaluation plan Timetable Budget Conclusion. Logo. Introduction . Findings/Main Problem:

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Winona State University Wellness Theme

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  1. Winona State UniversityWellness Theme Lauren Timmerman Hannah Pollack Kevin Pace

  2. Overview • Introduction • Goals/Objectives • Constraints • Marketing • Resources (human and material) • Evaluation plan • Timetable • Budget • Conclusion

  3. Logo

  4. Introduction • Findings/Main Problem: • The WSU population and affiliates are misinformed or unaware of the overall intent of a wellness theme

  5. Introduction (Cont…) • Mission Statement: • To promote the 7 pillars of wellness to the WSU and MNSE Tech communities

  6. Introduction (Cont…) • Target population/Context: • All students, faculty and others associated with WSU through outreach programs (Ex: MNSE Tech) • Utilize Theory of Reasoned Action (TRA) as suited for the target audience

  7. Goals • 1) To improve awareness of the university theme • 2) To increase and promote the awareness of all 7 aspects of wellness

  8. Goals & Objectives • Short-term Program Objectives: • 50% of students and faculty are aware of the Wellness Theme website and provide feedback via an assessment survey by December 2012 • 25% of on campus organizations will include the Wellness Theme website for event marketing

  9. Goals & Objectives • Mid-term Program Objectives: • 50% of students and faculty will be able to list at least one health-related benefit for each pillar of wellness • 50% of students and faculty will attend a club meeting or focus groupto benefit the institution and their knowledge of wellness

  10. Goals & Objectives • Long-term Program Objectives: • The wellness theme website will increase healthy lifestyle awareness for allviewersby 50% by Spring 2013 (assessed through survey) • 60% of programs on and affiliated through WSU will incorporate at least 3 pillars of wellness into their course objectives

  11. Constraints • Lack of control over website maintenance • Information overlap • Lack of audience awareness • Involving target audience

  12. Marketing - Activities • Create posters and pamphlets • Place on WSU and associated businesses • Provide information on mission statement • Provide contact information for questions/comments

  13. Marketing - Activities • Update Facebook and Twitter • Provide daily updates on events • Connect with other related groups or companies • Use as a form of marketing

  14. Marketing - Activities • Promote in orientation classes • Expose new students to local opportunities • Encourage a health living through different activities • Encourage website as a resource

  15. Marketing - Activities • Feedback Survey • Used to assess effectiveness of website • Available to viewers on the website • Consider viewer feedback in website maintenance

  16. Marketing - Concepts • Inform audience on the importance of developing their ideal well-rounded and healthy lifestyle

  17. Marketing - Message • Interconnectedness: Marketing the awareness of wellness

  18. Marketing - Setting • Entire WSU campus • MNSE Tech campus • Also accessible to Winona community

  19. Marketing - Materials • Poster boards • Writing utensils • Printers • Computer/internet access (for website)

  20. Resources • Human Resources: • Shari Harman • Nurse Practitioner • Mollee Sheehan • Director of Web Communications • Adrian Shepard • IWC Coordinator

  21. Evaluation • Create posters and pamphlets • Method: Observe program participation • Time frame: Long-term (allow 1 year) • Who: Practicum students/website maintenance

  22. Evaluation • Update Facebook and Twitter • Method: Observe “likes”, “followers” and feedback • Time frame: Mid-term (allow 2-3 months for • Who: Practicum students/website maintenance

  23. Evaluation • Promote in orientation classes • Method: Assess program participation and social network sites • Time frame: Short-term (allow a few weeks into the new semester) • Who: Practicum students/website maintenance

  24. Evaluation • Feedback Survey • Method: Observe number of surveys taken • Time frame: Short-term (allow a day-to-day observation of surveys taken) • Who: Practicum students/website maintenance

  25. Time Table

  26. Budget • Pamphlets: .20 X 100 = $20 • Posters: 1.00 X 50 = $50 • Total = $70

  27. Conclusion • Recommendations: • Involve Theme Team • Hold focus groups • Community outreach • Make goals clear and precise • Incorporate structured activities • Informational booths

  28. Conclusion (Cont…) • Created a website • Conducted interviews • Completed website: • Wellness Theme • Maintain site upkeep for following years of use

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