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The Challenge Reduce inappropriate A
E N D
1. Winter pressuresNot just for ChristmasRichard Haynes, Assistant Director Communications and InvolvementNHS Walsall
2. The ChallengeReduce inappropriate A&E self-referrals Improve awareness of appropriate alternative sources of careEngage GPs
3. The evidenceThe pressure!Data from 80,000 annual A&E attendances at the Manor HospitalSocial marketing and segmentation down to GP practice level
4. The actionsBorough wide