PRODUCT/SERVICE COMPARISON Making Purchasing Decisions
Definition and Explanation • Examination of the features of a number of products or services to decide which one to purchase • Results of the investigation of various brands to find the best one to purchase.
Purpose • Investigate and either choose the best product or service for your audience or allow your audience to choose.
Prewriting • Choose the product or service to research. • Select a minimum of four brands/models of that product/service. • Ex. If investigating automobiles for additions to company fleet, examine at least four makes/models.
Criteria/Features/Wishlist • List of criteria to apply to each of the 4+ examples. • Criteria can come from you or audience. • List appears in introduction and should be specific. • Instead of an item like “fuel economy,” give the EPA figures: 35 city and 40 highway. • List format adds visual variety to your memo.
Format • Memo format • Mandatory elements • TO: • FROM: • DATE: • SUBJECT: • Introduction, body, conclusion sections with appropriate headings
Introduction • Background information about need for purchase • List of criteria • Indicate importance of each criterion • Rank order • Asterisk after mandatory criteria
Paragraphs 1 • Organization: Block or alternating method • Matrix pattern: best/cheapest to worst/most expensive • ex. Block: physical therapy schools • W. Va UMAB Duke Shen • $3,926 no tests GRE DMV • DMV $9,088 no DMV $13,000 • AHPAT DMV $18k GRE
Paragraphs 2 • Alternating method • ex. Therapy schools • tuition area tests • $4k wva shen=y umab=none • $9k umab wva=y wva=ahpat • $13k shen umab=y shen=gre • $18k duke duke=n duke=gre • Student comparison example 1
Table • 2nd organization: comparison table, not paragraphs • Items and features along x and y axes • Fill in grid with specific information or y/n • Student comparison example 2
Choice • With paragraphs in the body, the conclusion is short. • With the table, the conclusion is long. • You choose = tell audience choice and reasons for it • Audience chooses = you remind audience of major pros and cons for each item • Giving the audience several choices is also acceptable.
Topic Handout • Guidelines
Product Comparison Exercise • Comparison Exercise Instructions