1 / 29

Social Norms: FE Colleges…Stockton on Tees

Social Norms: FE Colleges…Stockton on Tees. Catherine Wilburn, Research Executive, NWA Social Research Ltd. NWA Social and Market Research Ltd T: 0800 316 3630 E: katy.wilburn@nwaresearch.co.uk. The Theory…. The greatest influence - perceived behaviour of their direct peer group.

chinue
Télécharger la présentation

Social Norms: FE Colleges…Stockton on Tees

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Norms: FE Colleges…Stockton on Tees Catherine Wilburn, Research Executive, NWA Social Research Ltd. NWA Social and Market Research Ltd T: 0800 316 3630 E: katy.wilburn@nwaresearch.co.uk

  2. The Theory… • The greatest influence - perceived behaviour of their direct peer group. • Misperceptions of others’ attitudes and/ or behaviour. • Passive acceptance of misperceptions. • Misperceptions are ‘self-perpetuating’ • Individuals who do not personally engage in the problematic behaviour may contribute to the problem by the way in which they talk about the behaviour. • ‘Real’ information – ‘myth busting’ NWA Social and Market Research Ltd Tel: 0800 316 3630, Email: katy.wilburn@nwaresearch.co.uk

  3. Social Norms in Stockton… • During 2009, NWA Research Ltd developed the ‘You Said…’ social norms project in secondary schools across Stockton. • Over 1600 pupils in Year 7 and 9 completed questionnaires • Interventions developed for each school/ year group in conjunction with pupils by marketing company and used within schools • Pupils resurveyed in 2011 when they were in Years 9 and 11 • Attitude and behaviour changes noted across all areas of risk taking behaviour NWA Social and Market Research Ltd Tel: 0800 316 3630, Email: katy.wilburn@nwaresearch.co.uk

  4. Social Norms in Colleges… • Development of the questionnaire for a more mature student body i.e. questions geared towards staying safe when drinking, safe/ protected sex etc • Online completion of questionnaire • Development of the marketing materials, using the generic posters as a base, and then encouraging and increasing student involvement in the wider promotion • Allows comparisons between the prolonged and short-term effectiveness of the social norms approach - college cohort will incorporate some pupils from schools who have and have not been involved in the secondary school intervention NWA Social and Market Research Ltd Tel: 0800 316 3630, Email: katy.wilburn@nwaresearch.co.uk

  5. The Colleges… • Egglescliffe Community College • Stockton 6th Form College • Conyers 6th Form College • Stockton Riverside College (SRC) • Bede 6th Form at SRC • Just over 900 6th Form/ FE students entering college for their first year completed a questionnaire NWA Social and Market Research Ltd Tel: 0800 316 3630, Email: katy.wilburn@nwaresearch.co.uk

  6. The Findings… NWA Social and Market Research Ltd Tel: 0800 316 3630, Email: katy.wilburn@nwaresearch.co.uk

  7. Intervention Materials… NWA Social and Market Research Ltd Tel: 0800 316 3630, Email: katy.wilburn@nwaresearch.co.uk

  8. The Materials…

  9. Did it work…? NWA Social and Market Research Ltd Tel: 0800 316 3630, Email: katy.wilburn@nwaresearch.co.uk

  10. Thanks for your time! Any Questions…? NWA Social and Market Research Ltd Tel: 0800 316 3630, Email: katy.wilburn@nwaresearch.co.uk

More Related