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1000 Islands Spence Lee, Sam Manna, John Walsh

1000 Islands Spence Lee, Sam Manna, John Walsh. The Region. Boat Tours. Existing Infrastructure. Boat tours Small bed base Summer destination ONLY Summer music & arts festivals Boat shows & races Attractions such as tours of Boldt and Dark Castles, both located on Islands.

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1000 Islands Spence Lee, Sam Manna, John Walsh

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  1. 1000 IslandsSpence Lee, Sam Manna, John Walsh

  2. The Region

  3. Boat Tours

  4. Existing Infrastructure • Boat tours • Small bed base • Summer destination ONLY • Summer music & arts festivals • Boat shows & races • Attractions such as tours of Boldt and Dark Castles, both located on Islands

  5. Unsustainable Mass Tourism (UMT) Las Vegas, NV Gatlinburg, TN

  6. Goal: Sustainable Mass Tourism (SMT) Lake Placid, NY

  7. UMT  SMT • Promote growth of bed & restaurant base • Source jobs locally • Develop year round market • Brand name • Mass transportation • Maintain natural qualities of area w/ development

  8. Major Players • Alexadria Bay town council • Alexandria Bay chamber of commerce. • Local residents • New York state/ Jefferson county involvement

  9. Community • Relies on summer tourism business • Goal: keep jobs and money local • Avoid chain businesses through local ordinances • Current tourism model does not support local residents and local economy • 1% meal & room tax • Promote local scenery

  10. Sense of Place • River culture – boating/fishing • Natural beauty • Preservation of the river’s aesthetic qualities

  11. Bed Base • Addition of resort style, middle to upper scale hotels • 50-100 room range • Fit in with natural and cultural character of the region • Green • Source jobs locally

  12. Green Hotels

  13. Four Season Market • Partner activities with local hotels (package deals) • Organized efficient mass transportation

  14. Fall

  15. Winter

  16. Summer • Package golf with hotels • More transportation to summer festivals • Develop concert venue with a summer concert series • Improve downtown area • Zoning laws – no eye sores • Sync appearance with local brand • Extend summer season into Spring • More springtime festivals/marketing

  17. Brand

  18. Market • Middle to Upper class • Quality of accommodations to match quality of restaurants

  19. Tourism Bureau • Partner a tourism bureau with a historical society • Goal to educate tourists about local culture/environment/history • Tourists will have a better appreciation for the local environment and community when they visit

  20. Four E’s • Excitement: natural and manmade attractions • Entertainment: local culture, music and art festivals, boat/car shows and races, etc. • Education: Tourism bureau partnered with historical society • All adds up to an unforgettable experience!

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