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MU120 Digital Media Design & Development

MU120 Digital Media Design & Development. Design Principles 2 See presentation available from Lectures page of module website http://mmedia.glos.ac.uk/mu120 Review Assignment. Design principles. Review the Flash presentation from week 2 Alignment Proximity Contrast Repetition

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MU120 Digital Media Design & Development

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  1. MU120 Digital Media Design & Development • Design Principles 2 • See presentation available from Lectures page of module website • http://mmedia.glos.ac.uk/mu120 • Review Assignment

  2. Design principles • Review the Flash presentation from week 2 • Alignment • Proximity • Contrast • Repetition • If you have trouble remembering these, try rearranging the initial letters and using the mnemonic!

  3. Critique – Alignment, Conrast

  4. Critique – poster - all 4 But where is the Designer’s grid?

  5. Print design example • Alignment? • Beware of fillers

  6. Reverse of flyer • Alignment? • Notice colour coding – prepare reader for Repetition? • Contrast?? • Verdict?

  7. Contents page (pdf) • Tenuous use of colour coding in pdf • Contradiction from flyer • Result - confusion

  8. Classical design – ratio & proportion • “The proportions of the formal elements and their intermediate spaces are almost always related to certain numerical progressions logically followed out.” • Josef (Müller-Brockmann, 1968) References Müller-Brockmann, Josef (1968) The Graphic artist and his (sic) design problems. New York: Niggli Ltd. Müller-Brockmann, Josef (1981) Grid systems in graphic design. New York: Niggli Ltd.

  9. AB AC AC CB = Designers should consider proportion • Divine proportion • Gives 1:1.61803 or • Approx 5:8 A C B 1+5 2

  10. 4 8 800x600 screen 5 3 Golden section rectangle 5:8 • Stonehenge 1900BC • Acropolis, Athens & Vitruvius 500BC • Rediscovered in Renaissance • Leonardo da Vinci c.1485 • Dürer c.1521 (also facial proportions) • http://www.youtube.com/watch?v=GO3o9drC1mQ • Le Corbusier 1931 8 5

  11. Support from Psychology • Fechner tested using man made objects • Books, boxes, buildings • Lalo repeated the work more scientifically but found the same % proportion

  12. Some examples • Explanation of Designer’s grid for print • http://www.markboulton.co.uk/journal/comments/five_simple_steps_to_designing_grid_systems_part_1/

  13. Designers and “the grid” • Attributed to the Swiss or International style developed after WWII • Built on De Stijl, Bauhaus and new typography of the 1930s • Seeks to present complex info in a structured and unified manner • Characterised by reliance on typographic grid • Investigate Max Huber, Ernst Keller, Müller-Brockmann • Criticised by New Wave designers in 1980s • Investigate April Greiman (US)

  14. Design for screens • As noted, trad grids based on the classic Golden Ratio do not work for standard 4:3 ratio computer screens • 800x600; 1024x768 etc • New ‘standards’ emerge • “Being close is not good enough; if the items on a (web)page ar not lined up perfectly, the design will look messy” (Vest et al, 2005: p.44) • Vest J, Crowson W. & Pochran S. (2005) Exploring Web Design: an in-depth guide to the art and techniques of web design. Clifton Park, NY: Thomson Delmar Learning • Where to start? • Given that you need to fill the screen at 4:3, consider making the content occupy a golden rectangle

  15. Begin with navigation • Navigation for paper is ‘understood’ by all users • Aim for screen navigation to be as obvious • Think ahead for portfolio 

  16. Assignment scenario • Here be Dragons map

  17. Begin in Week 3 Assignment 1 Portfolio of 5 tasks • Drawing • Version 1 of the map • Layout • V2 of the map to illustrate Design principles • Character animation • Vector character who will “live” in your map • Slideshow • Demonstrate the use of scenes so that a user can navigate from the map to a different place • Here be Dragons • Interactive multimedia map, structured Flash movie

  18. Navigation needs ‘design’ too! • Design navigation in keeping with the theme • It’s ok to practise in Flash with standard buttons but you will lose marks if they are still in the final submission • Begin to consider your colour scheme • See website Resources link for Adobe’s Kuler site • Allows you to develop a swatch of colours visually and then note the RGB/Hex values • Stick to your palette as far as possible to achieve unity

  19. Lab Practical sheet is a START • Quite a lot of work this week… • Check out Safari • http://proquest.safaribooksonline.com/ • Remember • to use Rulers, Grid and Guides • zoom to ensure HIGH QUALITY with vector graphics • Check: if you have used Flash before, have you expanded your knowledge yet? If not, why not?

  20. Any Questions?

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