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Reach Women Grocery Shoppers Effectively with Magazine Advertising

Discover how magazines can help brands connect with women and grocery shoppers like no other medium. Magazine readers are known for their strong engagement, often making significant purchases after encountering ads in magazines. With well-positioned advertisements, brands can tap into the lucrative consumer packaged goods market, driving brand awareness and sales. Magazines offer a unique platform to influence purchasing decisions, ensuring your products reach the right audience in a captivating way.

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Reach Women Grocery Shoppers Effectively with Magazine Advertising

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  1. CONSUMER PACKAGED GOODS No medium reaches women or principal grocery shoppers like magazines. Magazine readers shop in the right channels andactively take a variety of actions, in big numbers, after seeing magazine ads, proving ad engagement and significant purchase. Magazines reach women and principal grocery shoppers (PGS) Women PGS Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Magazines readers take action after seeing a CPG ad Net Impact Actions Magazine readers shop at several different CPG channels Net Reference Actions Net Purchase Actions Source: PMB, Fall 2013: A18+, Heaviest quintiles (1 & 2) Source: StarchMetrix Canada – CPG,April 2012 to March 2013 * Actions based on respondents who noted ads Magazines play a critical role in driving “Purchase Actions” Source: StarchMetrix Canada – CPG, April 2012 to March 2013 * Actions based on respondents who noted ads MAGAZINESCANADA.CA
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