'Purchase decisions' diaporamas de présentation

Consumer Decision Making

Consumer Decision Making. 5. chapter. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Explain why marketing managers should understand consumer behavior. 2. Analyze the components of the consumer decision-making process.

1.23k views • 65 slides

Lamb, Hair, McDaniel

1.11k views • 60 slides

Sales Promotion, Point-of-Purchase Advertising, and Support Media

709 views • 38 slides

Consumer behavior

Consumer behavior. Customer vs. Consumer Behavior. Customer behavior: a broad term that covers both individual consumers who buy goods and services for their own use and organizational buyers who purchase business products

584 views • 35 slides

Customer Relationship Management

Customer Relationship Management. Key Concepts. Organize the company around customer segments. Encourage and track customer interaction with the company. Foster customer-satisfying behaviors. Link all processes of the company from its customers through its suppliers.

1.58k views • 30 slides

Social Networking as a Job Search Tool

Social Networking as a Job Search Tool. August 18, 2009. About Kelly Services. Kelly Services, Inc. is a world leader in workforce management services and human resources solutions headquartered in Troy, Michigan.

485 views • 30 slides

Organizational & Household Decision Making

543 views • 30 slides

Abuses and Security of Social Media Sites

Users & Behaviors. Group: Kenie R. Moses - Rachel Sitarz - Scott Abney. Abuses and Security of Social Media Sites. Purdue University Spring 2011. Social internet TECH621. Social Media Apps and Usage. Users Behaviors: Beware of Media Apps. Scott Abney. Social Media App Intro.

1.09k views • 29 slides

David Harris Mazda

David Harris Mazda. Content Good for customer experience Great for the Brand. Mazda The Automotive Industry Marketing Technologies: Then, Now and Next. Mazda. Distinctive Design R esponsive Handling and Driving Performance Exceptional Functionality. Zoom Zoom Magazine . Zoomzoommag.com.

471 views • 28 slides

Chapter 3 Learning and Memory

561 views • 28 slides

Chapter 3 Learning and Memory

747 views • 28 slides

Chapter 3 Financial Management Part 2

Chapter 3 Financial Management Part 2. BCN 4772 Summer 2007. Financial Management. What are the two main reasons businesses fail? Lack of a good Idea Under Capitalization Capitalization Start-up Capital Working Capital Expansion Capital. Financial Management. Start-up Capital

499 views • 26 slides

Marketing Analysis: Organisational Buyer Behaviour

Marketing Analysis: Organisational Buyer Behaviour. Jonathan Freeman. Buyer Behaviour Goals. To understand: Models of organisational purchase decision processes. Influences on purchase decisions: What How Marketing implications of the models.

428 views • 26 slides

Principles of Marketing BA 3365 Section 006 Consumer Behavior

Principles of Marketing BA 3365 Section 006 Consumer Behavior. Professor Andrei Strijnev The University of Texas at Dallas Fall 2005. 5. CONSUMER BEHAVIOR. C HAPTER. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:. Outline the stages in the consumer decision process.

350 views • 21 slides

Presented by: Brett Brown

The Importance of Brand Cues in Intangible Service Industries: An Application to Investment Services By: Michael K. Brady, Brian L. Bourdeau, and Julia Heskel. Presented by: Brett Brown. Objective.

347 views • 18 slides

Presented by: Brett Brown

The Importance of Brand Cues in Intangible Service Industries: An Application to Investment Services By: Michael K. Brady, Brian L. Bourdeau, and Julia Heskel. Presented by: Brett Brown. Objective.

287 views • 18 slides

Getting Closer to the Shopper

267 views • 15 slides

The Importance and Value of B2B Advertising During Times of Economic Uncertainty

The Importance and Value of B2B Advertising During Times of Economic Uncertainty. 2010. The Association of Business Information Companies. Introduction.

256 views • 14 slides

Why Businesses need a Translating Agency When Trying To Enter New Markets

In the early stages of a business, business owners tend to focus on being successful in a local or national area. But, with time, businesses desire to expand to global markets. Yet, there are various factors to consider before launching in a new market, one of them being translations.

77 views • 3 slides

Select Card Board Display Stands to Promotion Your Business

Did you know point of purchase advertising is a major driver of in-store purchase decisions? A shopper makes 70%-75% of all purchase decisions when he or she is shopping inside the store. POP displays can have a huge influence on a brand’s sales because this is where the consumer, the money, and the product come together.

41 views • 2 slides