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AudioCodes Solutions for….. Every type of UC Deployment

AudioCodes Solutions for….. Every type of UC Deployment. Ian Woolner Enterprise Sales Director – UK ian.woolner@audiocodes.com. February 2011. This session will give you…. An Overview of Audio Codes A summary or our product range Some of the challenges we help solve

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AudioCodes Solutions for….. Every type of UC Deployment

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  1. AudioCodes Solutions for…..Every type of UC Deployment Ian Woolner Enterprise Sales Director – UK ian.woolner@audiocodes.com February 2011

  2. This session will give you… • An Overview of Audio Codes • A summary or our product range • Some of the challenges we help solve • How we make the deployment of Microsoft Lync easy

  3. 2010 Overview

  4. Strong growth Revenues grew ~20% YoY Earnings grew more than 300% YoY Positive Cash flow – above $15M Operating Margin of 11.7% Networking grew above 30% over 2009 Significant growth in sales through Channels Increased revenues from Services [Support for the Channel] The Global leader in Gateways that address the needs of the Enterprise • 2010 Financial Performance

  5. Last 5 Quarters Key Financials

  6. UC Trends

  7. UCC Market Trends • Major UCC and IP-PBX vendors • Increase focus on UC applications & features • Move away from peripherals such as media gateways and E-SBC • Migrating from proprietary IP protocols to the SIP standard • …therefore more willing to collaborate with Best-of-Breed vendors such as AudioCodes

  8. PSTN Gateways – Wide Interoperability • Certification with all major UCC vendors worldwide • Avaya (with Nortel) • Alcatel-Lucent • Siemens (SEN) • NEC • Aastra • Mitel • Toshiba • Shoretel • 3Com (HP Networking) • Interactive Intelligence Enterprise Equipment Market Share 2009 (Infonetics)

  9. Audio Codes Features

  10. E-SBC Offering • Technology • Core AudioCodes DSP • Extensive line of voice Codecs • Deep transcoding densities • Smooth migration from Gateways to E-SBCs • Mediant 1000 NGN will support up to 5000 sessions Small Business SME Large Enterprise

  11. Terminal Adaptors – Analog VoIP Gateways • MediaPack 1xx Analog VoIP Gateways • Connecting phones, modems, fax machines, PBX or PSTN • Spans a range of 2 to 24 analog FXS/FXO ports • Mature 3rd generation MediaPack product line • Superior VoIPerfect™ quality with competitive price per port • Large variety of interoperable SoftSwitches and PBXs • PSTN Fallback and Standalone survivability • Comprehensive management tool for configuration and maintenance • Very rich SIP implementation with routing manipulation options MediaPack 112/114/118 MediaPack 124D

  12. PSTN Gateways - SAS • Standalone Survivability (SAS) for service continuity • Maintains basic features to registered SIP Phones in case of WAN failure • Make and receive calls, Intra-branch calls • Automatically learns dial plan via REGISTER • Advanced telephony features during emergency mode • Hold, Transfer, Conference • Shared call appearance • Emergency message on screen • One of our strongest features enteringinto vendors’ certification lists (Avaya, ALE..)

  13. Enterprise Session Border Controller (E-SBC) • Key component in smooth migration of Enterprise customers to VoIP • Almost all IP-PBX vendors rather avoid dealing directly with IP-to-IP interop • Connecting through AudioCodes E-SBC • The E-SBC provides the enterprise • PSTN Connectivity • Interoperability • Survivability • Security • Quality assurance • E-SBC enables SIP Trunking • Connecting the Enterprise TDM/IP PBX to an ITSP (VoIP service provider) • Toll bypass Internet ITSP WAN E-SBC PSTN Enterprise LAN

  14. One Platform connects all

  15. Gateways / E-SBC / MSBG – Unique Selling Points • Mediant 1000 MSBG and Mediant 3000 E-SBC are certified by Avaya DevConnect for worldwide use • Cost effective alternative to Acme Packet for Avaya Customers • Hybrid platform – Gateway & Session Border Controller in One unit • Compatible gateways for CS-1000 • Investment protection for huge base of ex-Nortel VARs and end-customers • CS-1000 to Aura connectivity (Mediant 1000/3000) • CS-1000 to PSTN connectivity • Analog lines (MediaPack 11x) • Mediant 1000 with HP and Lync • Mediant 1000 (inc. MSBG) being certified by HP Enterprise Services for use with Lync and SIP Carriers

  16. Connecting to Applications –IP Remote Agents and Contact Centers Challenges: • Agents in Remote Offices • Agents in Home Offices • Security • NAT Traversal Solution: • Enterprise SBC • Protects Enterprise • Enables VPN Connection to Remote office • Solves NAT Traversal issues to “work at home” agents Remote Agents Remote LAN NAT Internet Remote “Work atHome” Agents V P N Bad Stuff SRTP/TLS Enterprise SBC Local Agents IP Contact Center

  17. Connection to Applications • BlackBerry (RIM) Mobile Voice System (MVS) • Fixed Mobile Convergence (FMC) application • Unifying desk phone with BlackBerry Smartphone • Calls are anchored in the Enterprise PBX • Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers • RIM & AudioCodes together are certified by Avaya DevConnect • Strong selling point among Avaya’s VARs • This is a pure channel play, demand to be generated at the VAR level • RIM is planning similar certifications with more IP-PBX vendors (SEN, Mitel)

  18. Connecting to Applications – Skype Connect and Avaya (ROI Networks) Avaya Aura Communications Manager Avaya Meeting Exchange Avaya SES LAN WAN AudioCodes Mediant 1000 MSBG With E-SBC features Connect Service

  19. Microsoft Lync

  20. Converged CommunicationsDelivering on Critical Communications

  21. PBX SP PSTN SP IP WAN AudioCodes Ecosystem with Microsoft Unified Communications Secured SIP Trunking Survivability PSTN Networks AudioCodes Mobile Soft Client Media Gateway Media Gateway TDM Trunks Lync SIP Trunks Legacy TDM PBX SIP …. …. Media Gateway Media Gateway PSTN WAN E1/T1/BRI/FXO Microsoft Unified Communications Solutions Media Gateways Survivable Branch Appliance Non certified IP PBX Legacy Fax & other Analog devices IP-PBX Media Gateway SIP Media Gateway Media Gateway IP Phones Recordingsolution 3rd party Analog and SIP based Phone Support SmartTAP Call Recorder

  22. Typical Network Layout – Office Communications Server 2007 R2 Headquarters Office Communications Server 2007 PBX Mediant 3000 “Basic” Gateway Mediation Server Mediation Server IP IP PSTN PSTN PSTN Big Branch Mediant 2000 “Basic” Gateway Mediant 1000 “Basic Hybrid” Gateway IP-PBX PBX Small Office Third-partyIPPhones optimizedforMicrosoft IP TDM G.711, SIP/TCP, RTP IPPhones RTA , SIP/TLS, SRTP

  23. Typical Network Layout – Lync Server 2010 Headquarters PBX Mediation Server Mediant 3000 “Enhanced” Gateway IP IP PSTN PSTN PSTN Big Branch Mediant 2000 SBA Mediant 1000 SBA IP-PBX PBX Small Office Third-partyIPPhones optimizedforMicrosoft IP TDM G.711, SIP/TCP, RTP IPPhones RTA , SIP/TLS, SRTP

  24. Microsoft OIP Certifications for Enhanced Gateways & SBAs

  25. Unmatched Stability & Performance Mediant 1000 • AudioCodes uses separate processing engines for different gateway functionalities: • Embedded CPU for AudioCodes VoIP services • DSP farm for offloading media-intensive applications from the CPU • Intel-based server for Mediation Server / SBA software Result: AudioCodes provides better performance and better stability

  26. PBX Office Interoperability IP Phones OfficeCommunicator/Lync Office Communications Server/ LyncServer • Interoperability with numerous TDM PBXs • Interoperability with non Microsoft-certified IP-PBXs • Quick time-to-market • No need to invest in the existing equipment Media Gateway Microsoft SIP Other SIP IP-PBX E1/T1/BRI/FXO And more… Microsoft UC Network Non-Certified IP-PBXs

  27. What are the most important features that customers want out of an E-SBC?

  28. UcSIPT Architecture – Large Enterprise Large Enterprise Firewall Lync Mediant 3000 E-SBC / Enhanced Router Lync SBC SIP Trunk Exchange server IP Phones MP1xx Gateway Intranet WAN (IP) Fax Analog Phone PSTN Fallback PSTN IP PBX TDM IP-PBX

  29. The Integrated Multi Service Business Gateway Small to Medium Enterprise Mediant 1000 E-SBC / SBA Lync Lync SIP Trunk WAN Access Firewall Router SBC SBA Fax IP Phones Gateway WAN (IP) Intranet Analog Phone PSTN Fallback PSTN IP PBX TDM IP-PBX (Optional)

  30. SBA Monitoring – SCOM • AudioCodes offers a SCOM Plug-In to monitor the SBAs and Enhanced gateways through a single, familiar and easy to use interface - Microsoft centralized System Center Operations Manager • Providing Gateway insights of health and performance information as well as alerts. (e.g. Power Supply, Number of Busy calls etc.)

  31. Enabling SIP-Phones, Analog Phones and Mobile handset connectivity Third-party SIP IP & Soft Phones AudioCodes 300HD Series IP Phones Analog Phones AudioCodes Mobile Soft Client Third-party IP Phones optimizing for Microsoft Microsoft Unified Communications AudioCodes SIPPhone Support Office Communicator / Lync

  32. OCS / Lync Server IP Phone Applications External Server with SPS Microsoft OCS / Lync Pool Inbound Routing Mediant 1000 with SPS Outbound Routing Voice Mail Routing IM, Presence Audio, Video, Conferencing, IVR SIP SIP SIP OC / Lync MP1xx MP2xx PSTN AudioCodes 300HD IP Phone Analog Phone 3rd party IP Phone User D User A User B User C

  33. Third Party Phone Support using SPS Enables most market leading IP Phones install base to connect to OCS / Lync Server via SPS • Polycom320 • Polycom450 • Polycom550 • Polycom650 • Polycom670 • Cisco CP7960 • Cisco CP7940 • AVAYA9620 • AVAYA9630 • AAstra57i/6757i • Aastra L32 DECT • SNOM300 • xLite Soft Phone A short interoperability test is recommended to get the most out of the OCS/Lync Server features with additional 3rd IP Phones vendors

  34. Thank you Ian Woolner Enterprise Sales Director – UK ian.woolner@audiocodes.com February 2011

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