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Presented By :- Nick media

Beauty contest PROPOSITION. Presented By :- Nick media. Increased ‘programming and publicity on “Event promotions. Some Strategies Wooing the nation. Media has become the most powerful medium. Concept. and Execution. Execution.

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Presented By :- Nick media

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  1. Beauty contest PROPOSITION Presented By :- Nick media

  2. Increased ‘programming and publicity on “Event promotions Some Strategies Wooing the nation Media has become the most powerful medium.

  3. Concept and Execution

  4. Execution • Invites for the contestant, and shortlist them through the casting panel. • Live audition conducted on the basis of , walk, confidence, personality, body language and attitude. • Workshop for the contestant, for perfection, where they will be completely trained by professional staff.

  5. Grand Finale This extravaganza, will be live and a history in making as winner’s fortune will be never same again.

  6. Presentation Along with the unique title, winner will be in the league of stars as we insure, it becomes a perfect launch for her.

  7. Publicity for “Event promotions”

  8. PR Objectives – • To successfully Promote – EVENT with substance , to carve a niche in the media, the campaign to reach out Key cities and areas ,creating the desired hype and providing maximum media mileage to the company • Optimum Visibility and recall : Sustained media visibility for the event highlighting the novel concept and approach and related aspects from the company team and concept in terms of the event conceptualization of the new age etc . • Goodwill - Strengthen company ‘s image and reputation and goodwill in the industry and market communicating about the novel concept first of its kind ventures and developments to the target groups, updating them at regular intervals.

  9. METHODOLOGY • PRE - LAUNCH ACTIVITIY : • Ideate – Conceptualize – Execute a press conference /Launch party :in Mumbai • With the main and related personnel • Trade publicity –Print campaign to initiate on immediate basis to set the campaign • Celebrity Presence from the field is recommended for an additional media mileage. • LAUNCH : • This phase would include : • Pre release/release /post release publicity • One – to – One Interviews • Photo Opportunities • Company profiling

  10. Media Vehicles Nick media to tap the following vehicles : • Mainlines -Profile based write ups • Vernaculars • Satellite Channels • Industry Specific Publications • Lifestyle & General Interest Magazines • Websites • Radio • Hoardings • Creative • Promos

  11. Mainlines Supplements BOMBAY TIMES optional DNA HINDUSTAN TIMES ASIAN AGE MID-DAY Media Annexure Mumbai • Vernaculars • MAHARASHTRA TIMES • NAVBHARAT TIMES • LOKSATTA • SAKAL • SAAMNA • NAVSHAKTI • URDU TIMES • INQUILAB • LOKMAT • Punjab kesri • Amarujala • Dainik bhaskar group etc

  12. Satellite Music based Channels NDTV ZEE NEWS TIMES NOW CNBC AWAAZ SAHARA ZOOM ETV UTV CNN-IBN CNBC etc Media Annexure Mumbai • B4U • MUSIC INDIA • CHANNEL V • MTV • CNEB • 9x • ETC • MH1 etc

  13. Enhanced promotion Visibility A Plan to follow……

  14. BRAND ATTRIBUTES…. Quality and Unique approach Value New Age content promotion- Event Treatment An Event with a Substance

  15. Key Challenges An event with novel approach but never touched so sensibly, will storm the scene and make the mark the event has an ultimate entertainment approach, “Event is different and special and believes in the concept of uniqueness thus the approach is UNIQUE With increased competition an uphill road for content differentiation. Creating Exclusive Brand Equity for the company for future

  16. Communication Strategy: • Nick media to design a high impact communication campaign for ‘EVENT’ . • Regular Media exposure in the leading Vernacular ,mains, and Lifestyle Sections through various innovative Media Pegs on the Communication Mix: • Advertising in Print Medium • Electronic Buy • PR Campaign • Hoardings • Cinema ..etc.

  17. Brand Building Campaign Brand building effort by N.M strategic planning cell to maintain positive relationships with key audiences, and thereby aiding in building a strong image for ‘promotion-EVENT ‘...

  18. Developing Strong Media Relations NM will utilize ‘Media Power tool’ to achieve the set objectives. The media tools as listed below will be strategically implemented to optimize the coverage and visibility levels. COMPANY RELEASES PRESS VISITS PHOTO SHOOTS WITH THE CAST EVENT FEATURES

  19. Media Plan The Advisory to focus on a three fold approach during the PR Campaign to be executed : Brand Profiling – Company Profiling Event Profiling Allied Offerings ,USP’s in “EVENT

  20. Brand Profiling – ‘Event” • Communication Approach: ‘Brand Differentiation Approach’ • Quality focused articles – Programme write ups and stories developing top of the mind recall over a period of time. • Appropriate Positioning for the event : • Positioning “EVENT” as an exquisite event and company Brand with wide talent abilities and facilities of values ,entertainment ,preserving the image of the grand –a multifaceted company promoting good events “A revolution in the industry ” • Communication Approach: ‘Building High Credibility’ • Regular Features in appropriate publications providing event an elegant, appealing look, with its attractive coverage .

  21. Phase No. Activity Details Themes Media targeted 1 Event /Company Launch /Columns Collection: event Pictures & write-up will be disseminated for new event Columns. Launch of new Fashion event , Page 3 event /party /conf Mainlines Vernaculaire Magazines Financial 2 promotion Features Theme based Photo shoots with Celebs & Lifestyle publications Theme Based Shoots /visit at the o location Lifestyle Magazines 3 Lifestyle system Stories on latest ways of actors /dir /music event specific Trend Mainlines Magazines Satellite Channels 4 Satellite Channel Features Feature Stories with Satellite Channels Music Based Lifestyle Based Satellite Channels Media Matrix Pan India

  22. Phase 1 About Company /event Columns • ENGLISH DAILIES SUPPLEMENTS • THE TIMES OF INDIA • THE INDIAN EXPRESS • MID-DAY • THE HINDUSTAN TIMES • DNA • MUMBAI MIRROR • THE ASIAN AGE • MINT • VERNACULARS • MAHARASHTRA TIMES • LOKSATTA • NAVSHAKTI • NAVBHARAT • NAVBHARAT TIMES • LOKMAT • DAINIK JAGRAN • DAINIK BHASKAR

  23. Phase 3 About The event NM will further enhance the media opportunities by initiating in entertainment & related stories across the media. and its celebrities participation etc will be part of these feature stories (to be disscussed ): • ) • ENGLISH DAILIES • THE TIMES OF INDIA (SUPPLEMENTS) • THE INDIAN EXPRESS • MID-DAY • THE HINDUSTAN TIMES • DNA • MUMBAI MIRROR • ASIAN AGE • VERNACULARS • MAHARASHTRA TIMES • LOKSATTA • GUJARAT SAMACHAR • WEBSITES • www.indiainfoline.com • www.domain-b.com • www.agencyfaqs.com • www.rediff.com • www.explocity.com

  24. Phase 4 Electronic Channels • The channels targeted would be: • MTV,CHANNEL V ,MUSIC INDIA,ETC ,ZEE MUSIC • NDTV • SAHARA • CNBC AWAAZ • TIMES NOW • CNN IBN • ZOOM (celebrity based) • ZEE BUSINESS • All MUSIC CHANNELS,CABLE CHANNELS ,MAJOR WEBSITES

  25. Contd.. • PPROPOSED HOARDINGS CITIES • MUMBAI • DELHI • BANGLORE • HYDERABAD • SATELLITE TO BE TARGETTED: • ZOOM TV • M TV ! • ZEE TV- • NDTV- • CNN IBN etc.. • INDIA TV

  26. Corporate Strategy • Media Pegs : • – Expansion Plans • Business Stories – Growth – New techniques and brain behind the event • New Ventures with the Production House • Methodology: 1-2-1 interviews • Media Visits at the studio Target Media : Financials, Electronic Channels, Selective Business Magazines, Mainlines & Vernaculars

  27. Media Annexure • MAINLINES • THE TIMES OF INDIA (SUPPLEMENTS) • THE INDIAN EXPRESS • HINDUSTAN TIMES • DNA • MUMBAI MIRROR (with some stories) • MID-DAY • THE ASIAN AGE • THE FREE PRESS JOURNAL VERNACULARS • MAHARASHTRA TIMES • NAVBHARAT TIMES • GUJARAT SAMACHAR • LOKSATTA

  28. JOURNAL SCREEN GR8 SHOWTIME Trade guide Complete cinema Super cinema Film information Business of cinema etc

  29. Contd.. • THE TIMES OF INDIA – • DNA MONEY • HINDUSTAN TIMES • HT MINT • MAYAPURI • SHOWTIME • JAGRAN • CINEBLITZ • MOVIE MAG etc • CNBC • STAR NEWS • NDTV PROFIT • SAHARA • INDIA TV • CHANNEL 7 • CNN IBN • TIMES NOW

  30. Other Allied Offerings for The promotion event ……

  31. Press meet • To unveil the event promos and announcement with ads and hoarding support to create desired hype around the event on the press meet day • To conceptualize – ideate & execute Launches/ Press Conferences to create the desired media buzz around the event

  32. Mission BE SEEN. BE HEARD. We Understands All media Values Fully aware of Marketing & Communication Strategies Proposes plans that maximize Marketing Effectiveness Provides Excellence in Services towards Maximizing Media Investments

  33. Scope of Work • Preparation of all the communication material like event fact sheet, personal profile of the spokesperson, press release, supervising etc. • Media training/familiarization workshop of the spokesperson. • Regular industry monitoring. • Media support to any event organized or promoted for the event • Co-ordinating one-to-one interactions with the media. • Regularly updating the media of any new happenings .

  34. Media Consulting Responsibilities • The media consultant would manage: - • Apprise the media about the event and its various activities • Initiate and organize one to one interactions • Placement of Proactive articles/ features and releases • Extend invitations & co-coordinating with the media (Event based) • Post follow up with the media • Media compilation • Media analysis

  35. N.M DELIVERABLES …… • Consultation Fees • Press Release drafting • Media Training • Profile Drafting • Press Release dissemination • Media rounds • Media Coverage • Media co-ordination ( 1-2-1 interviews) • Media Follow-ups • Customized programming on music based programs • Media Consultants Traveling costs (Local media rounds) • Media coverage docket presentation • Conceptualization / Ideation • Communication Costs - Telephone / Fax / Postage

  36. Logistics • To promote the event across mentioned medium with customized programming pan India and a press meet . • N.M shall remunerate a mutually agreed fee the Marketing and PR & event execution.

  37. Budget • The budget is tentative • As the detailed budget will be on the xl after discussions , and processing. • The budget includes, publicity, venue, stay & food for contestant, judge and casting panel, locations etc. • Grand Finale • Includes stage , technical's, backstage, performances and so on. • 47,000,00.00/- lacks

  38. BE SEEN. BE HEARD. THANK YOU

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