1. Riot Games Alexander Leung 04/11/2011

2. Products • Just 1 – the game League of Legends, released October 2009

3. History • Founded 2006 by former creators of the popular Warcraft III mod “Defence of The Ancients”  a perfect example of a product created from an engineer’s itch • Currently 40 employees

4. Money Part 1 • League of Legends is a great example of a micro-transaction funded game. The base game is entirely free to play, with players picking from over 70 champions. Every week, 10 champions are free to play

5. Money Part 2 • Every game played gives “IP”, which can be used to unlock champions and powerups. • Basically, more time spent playing = better things in game. • Cash can also be spent to instantly unlock champions, increase IP gain rates, and buy skins for champions

6. Target Market • Gamers – massive community around AoS games

7. Competitors • DoTAAllStars (IceFrog) • Demigod (Stardock) • Heroes of Newerth (S2 Games) • DoTA 2 (Valve) • Blizzard’s SC2 DoTA (Blizzard)

8. Secret Sauce • Free to play • More time spent playing = more champions and improvements • A game takes 40 minutes, large amount of time commitment • If you really like a champion you may burn 3-5 bucks on a skin for it

9. Predictions • Massive growth in playerbase already • This will continue • Release of graphically updated versions • Playerbase will plateau but there will be enough to keep company financially stable