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Sustainability Management for Tour Operators

Sustainability Management for Tour Operators

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Sustainability Management for Tour Operators

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  1. 1 Sustainability Management for Tour Operators • February 27h • The Hague • Naut Kusters

  2. Content Sustainable tourism: definitions and principles The market perspective: consumers & b2b What can you, as a tour operator, do? How will CBI support you?

  3. 8 Sustainable tourismWorld Tourism Organisation, 1988 Sustainable Tourism meets the needs of the present tourists and host regions while protecting and enhancing the opportunity for the future. It is leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled, while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems.

  4. Sustainable Tourism - 12 Aims UN-WTO, Making Tourism More Sustainable, 2007 Economic viability Local prosperity Employment quality Social equity Visitor fulfilment Local control Community wellbeing Cultural richness Physical integrity Biological diversity Resource efficiency Environmental purity

  5. 8 Sustainable Tourism Is not a niche market All tourism types and products can and should become sustainable!

  6. Rural tourism Ecotourism Sustainable tourism Nature tourism Sun and beach tourism Community BasedTourism Cultural tourism

  7. It is more than visiting nature… UN definition (2002) Takes place in natural areas Sustainable (environment, cultural, social) Benefits for local communities Information and Interpretation to visitors Ecotourism

  8. It is more than visiting communities: Community Based Tourism (CBT) Definition CBT is tourism managed and owned by the community; supporting environmental, social, and cultural sustainability; provides economic opportunities for local people and enables visitors to learn about the community and local ways of life. 

  9. The responsibility of a company towards it’s stakeholders (society at large, employees, clients, community, environment etc.) ISO 26000  CSR Themes Human rights Labour practices Environment Fair operating practices Consumer protection Community involvement and development Corporate Social Responsibility (CSR)

  10. 2. The market perspective

  11. Consumer trends In European countries 3-10 serious consumer studies were conducted between 1995 and 2013 .... they provide a clear and growing trend

  12. Consumer awareness 87 % of the British (2002) find it very or fairly important that holiday does not damage the environment.  71 % of British consumers would like to benefit local communities 46 % of the German’s think ‘it is an added value to stay in an environmentally friendly accommodation 80 % of the Dutch want informationon ethical issues in their travel information. Ethical reputation of a company is an important selection criteria for 45 % of the British consumers.

  13. 33 • I would like to know whether the holiday company I am travelling with is working to reduce it’s environmental impacts (55 %) • I want to be given facts about what the holiday company has achieved in terms of reducing environmental impacts (53%)

  14. Global Business trends Major Industries have defined clear objectives to become sustainable. Larger multinationals are taking the lead: driven by brand reputation and investors. Clear targets are set: -> 25 % sustainable coffee globally in 2015 -> 75 % of EU cocoa (chocolate) import sustainable in 2020  To reach the targets local suppliers should become sustainable

  15. Global business trends In order to independently monitor performance sector specific global sustainability labels are defined.  In co-operation between NGO’sand industries

  16. Growing pressure on travel industry to take action! • Within Europe, ABTA and ANVR travel associations took the lead in supporting their members towards sustainability • Partnerships with NGO’s and universities. Supported by the European Union. • Develop common industry sustainability standards and tools

  17. 2004 - 2007

  18. Integrated set of tools Tour operators and suppliers (e.g. hotels) - Training - Self check - Management system - Planning and reporting system - Certification - Market access

  19. Support from major travel brands

  20. Belgium • Bulgaria • Czech Republic • Croatia • Cypress • Denmark • Ireland • Finland • France • Germany • Greece • Italy • Latvia • Netherlands • Spain • Poland • Sweden • UK Commitment from 18 European associations

  21. Brazil, Kenia, Thailand

  22. 37 3. What can you do as a tour operator

  23. Customer • Communication • Protection • Tour Operator • Internalmanagement • (office andretail operations) Management control • Destination • Community • Biodiversity • Resources • Supply Chain • Transport • Accommodation • Excursion

  24. Principles of sustainability management • Do you have management control? • Direct or indirect(e.g. via supply chain) • Can it be done without loosing competitive advantage • Is the solution / best practise locally available? • Do you have the support tools to do it (e.g. checklists) •  Travelife has collected best practices which are already implemented by some of the most competitive tour operators. •  Implementation tools have been made available for you through the Travelife online system.

  25. Internal Management: Human rights and labour relations • Trade union membership • No discrimination • No Forces and child labour • Formal contracts • Healthcare insurance • Education opportunities • Preference for local staff • Complains procedure for staff

  26. Internal Management: Environment • Sustainable purchasing • Energy reduction • Waste reduction and recycling • Promotional materials fromsustainable paper • Water saving • Soft Mobility

  27. Suppiers (transport, accommodation, excursions) • Product development • Selecting new more sustainable suppliers • Look for certifications, labels, awards, recognition •  However sustainable suppliers often not available ! • B. Motivate your existing suppliers towards sustainability • Training and information • Distribution of codes of conducts • Contract conditions • Certification

  28. Accommodation Certification systems in Europe

  29. Customer communication • Communicate your sustainability policy • Provide sustainable alternatives • Inform clients about carbon compensation opportunities • Inform about do’s and don’t in the destination • Inform about illegal souvenirs • Promote client donation to local projects

  30. Airports could promote more sustainable options…..

  31. 37 3. How will CBI support you

  32. Your road towards sustainability Travelife Certified Travelife Partner Travelife Engaged

  33. Stage 1. Travelife Engaged • Online training and exam for your sustainability coordinator. • Baseline assessment • Guidance on improving your performance. • Action planning tool • Reporting tool (towards Travelife Partner criteria)

  34. In case you need further help info@travelife.info