1 Sustainability Management for Tour Operators • February 27h • The Hague • Naut Kusters
Content Sustainable tourism: definitions and principles The market perspective: consumers & b2b What can you, as a tour operator, do? How will CBI support you?
8 Sustainable tourismWorld Tourism Organisation, 1988 Sustainable Tourism meets the needs of the present tourists and host regions while protecting and enhancing the opportunity for the future. It is leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled, while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems.
Sustainable Tourism - 12 Aims UN-WTO, Making Tourism More Sustainable, 2007 Economic viability Local prosperity Employment quality Social equity Visitor fulfilment Local control Community wellbeing Cultural richness Physical integrity Biological diversity Resource efficiency Environmental purity
8 Sustainable Tourism Is not a niche market All tourism types and products can and should become sustainable!
Rural tourism Ecotourism Sustainable tourism Nature tourism Sun and beach tourism Community BasedTourism Cultural tourism
It is more than visiting nature… UN definition (2002) Takes place in natural areas Sustainable (environment, cultural, social) Benefits for local communities Information and Interpretation to visitors Ecotourism
It is more than visiting communities: Community Based Tourism (CBT) Definition CBT is tourism managed and owned by the community; supporting environmental, social, and cultural sustainability; provides economic opportunities for local people and enables visitors to learn about the community and local ways of life.
The responsibility of a company towards it’s stakeholders (society at large, employees, clients, community, environment etc.) ISO 26000 CSR Themes Human rights Labour practices Environment Fair operating practices Consumer protection Community involvement and development Corporate Social Responsibility (CSR)
Consumer trends In European countries 3-10 serious consumer studies were conducted between 1995 and 2013 .... they provide a clear and growing trend
Consumer awareness 87 % of the British (2002) find it very or fairly important that holiday does not damage the environment. 71 % of British consumers would like to benefit local communities 46 % of the German’s think ‘it is an added value to stay in an environmentally friendly accommodation 80 % of the Dutch want informationon ethical issues in their travel information. Ethical reputation of a company is an important selection criteria for 45 % of the British consumers.
33 • I would like to know whether the holiday company I am travelling with is working to reduce it’s environmental impacts (55 %) • I want to be given facts about what the holiday company has achieved in terms of reducing environmental impacts (53%)
Global Business trends Major Industries have defined clear objectives to become sustainable. Larger multinationals are taking the lead: driven by brand reputation and investors. Clear targets are set: -> 25 % sustainable coffee globally in 2015 -> 75 % of EU cocoa (chocolate) import sustainable in 2020 To reach the targets local suppliers should become sustainable
Global business trends In order to independently monitor performance sector specific global sustainability labels are defined. In co-operation between NGO’sand industries
Growing pressure on travel industry to take action! • Within Europe, ABTA and ANVR travel associations took the lead in supporting their members towards sustainability • Partnerships with NGO’s and universities. Supported by the European Union. • Develop common industry sustainability standards and tools
Integrated set of tools Tour operators and suppliers (e.g. hotels) - Training - Self check - Management system - Planning and reporting system - Certification - Market access
Belgium • Bulgaria • Czech Republic • Croatia • Cypress • Denmark • Ireland • Finland • France • Germany • Greece • Italy • Latvia • Netherlands • Spain • Poland • Sweden • UK Commitment from 18 European associations
37 3. What can you do as a tour operator
Customer • Communication • Protection • Tour Operator • Internalmanagement • (office andretail operations) Management control • Destination • Community • Biodiversity • Resources • Supply Chain • Transport • Accommodation • Excursion
Principles of sustainability management • Do you have management control? • Direct or indirect(e.g. via supply chain) • Can it be done without loosing competitive advantage • Is the solution / best practise locally available? • Do you have the support tools to do it (e.g. checklists) • Travelife has collected best practices which are already implemented by some of the most competitive tour operators. • Implementation tools have been made available for you through the Travelife online system.
Internal Management: Human rights and labour relations • Trade union membership • No discrimination • No Forces and child labour • Formal contracts • Healthcare insurance • Education opportunities • Preference for local staff • Complains procedure for staff
Internal Management: Environment • Sustainable purchasing • Energy reduction • Waste reduction and recycling • Promotional materials fromsustainable paper • Water saving • Soft Mobility
Suppiers (transport, accommodation, excursions) • Product development • Selecting new more sustainable suppliers • Look for certifications, labels, awards, recognition • However sustainable suppliers often not available ! • B. Motivate your existing suppliers towards sustainability • Training and information • Distribution of codes of conducts • Contract conditions • Certification
Customer communication • Communicate your sustainability policy • Provide sustainable alternatives • Inform clients about carbon compensation opportunities • Inform about do’s and don’t in the destination • Inform about illegal souvenirs • Promote client donation to local projects
37 3. How will CBI support you
Your road towards sustainability Travelife Certified Travelife Partner Travelife Engaged
Stage 1. Travelife Engaged • Online training and exam for your sustainability coordinator. • Baseline assessment • Guidance on improving your performance. • Action planning tool • Reporting tool (towards Travelife Partner criteria)
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