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Enhancing Independent Journalism Through Online Marketing and Strategic Targeting

This presentation by Thomas Bruning, General Secretary at IFJ-EFJ, focuses on the vital role of online marketing and communication strategies for independent journalists. It explores target groups within the journalist field and the broader mixed practices of freelancing, offering insights into different career perspectives. The Villamedia concept is discussed as a means to support independent journalists while enhancing engagement through special e-newsletters and social media platforms like Facebook, LinkedIn, and Twitter. A clear structure can resolve credibility issues and focus on retention training to increase traffic for NVJ.

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Enhancing Independent Journalism Through Online Marketing and Strategic Targeting

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Presentation Transcript

  1. IFJ EFJ Berlin 11/12 October 2012 Thomas Bruning, general secretary

  2. 3 topics • Targetgroups within journalist field • Online marketing/communication strategy NVJ • The Villamedia concept • target groups outside independent journalist field - mixed practices freelance - different career perspectives

  3. Marketing & Communications Online Focus • Target groups • Special E-newsletters • Social Media • Focus on marketing • Retention training

  4. More traffic www.nvj.nl

  5. Traffic www.nvj.nl

  6. Mobile, tablet www.nvj.nl

  7. Focus on social media, Facebook

  8. Focus on social media, Linkedin

  9. Focus on social media, Twitter

  10. Marketing newsletter 22.000 copies

  11. Media instead of journalist union The Villamedia concept Independent journalism and commercial work (text writing, communications etc get more mixed up - mixed practices freelancers - different career perspectives journalists Support and follow your member! Clear structure can solve credibility and focus-problems

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