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Howard Schultz. Chairman and CEO of Starbucks Coffee Company. Born July 19, 1953. Background of Mr. Schultz. Born and raised in Brooklyn, New York to Fred and Elaine Schultz 2 siblings – sister Ronnie (1956) and brother Michael (1961) Poor family - turned to sports
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Howard Schultz Chairman and CEO of Starbucks Coffee Company
Background of Mr. Schultz • Born and raised in Brooklyn, New York to Fred and Elaine Schultz • 2 siblings – sister Ronnie (1956) and brother Michael (1961) • Poor family - turned to sports • Currently resides in Seattle, Washington
Education • Canarsie High School 1971 • Northern Michigan University • Athletic scholarship
Business Experience • First job – salesperson for Xerox Company • General Manager for Hammarplast – Swedish drip coffee maker manufacturer • Joined Starbuck as director of marketing • Visited Milan, Italy and got some ideas • Owner of Starbucks turned them down • Started coffee business – II Giornale
Business Experience cont. • Original Starbucks mgmt. focused on Peet’s Coffee and Tea • Sold Starbucks retail unit for $3.8 million • Significant stakeholder in Jamba Juice
His Ideas • Visited Milan • Served as meeting places and served many things • On every corner – over 200,000 in country • Starbucks owners turned it down • II Giornale • NO franchising, owns every domestic outlet • Minority communities – 50-50 Magic Johnson
Interesting Facts • Married to Sheri Kersch Schultz, interior designer with 2 kids, son and daughter • Dad was an ex-army trooper • First in entire family to attend college • Grew up poor; turned to sports; scholarship • Starbucks was buying Hammarplast coffee makers, Schultz went to Seattle to check it out and decided he wanted to work there • He’s only 57 years old
Timeline • 1981 – Visited Starbucks in Seattle after noticing that they were buying a lot of Hammarplast coffee makers • 1982 – Joined Starbucks as director of Marketing • 1984 – Went to Milan, Italy • 1985 – Started II Giornale • 1987 – Bought Starbucks for $3.8 million
STARBUCKS COFFEE • #1 Coffee retailer • Offers coffee drinks, food and other drinks, coffee beans, tea and coffee accessories • Owns more than 16,600 coffee shops in 40 different Countries • Also owns the Seattle’s Best Coffee and Torrefazione Italia coffee brands
Citations • http://www.coffeetickle.com/starbucks-coffee.html • http://en.wikipedia.org/wiki/Howard_Schultz • http://www.businessweek.com/magazine/content/02_36/b3798005.htm • http://www.hoovers.com/company/Starbucks_Corporation/rhkchi-1.html