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Bloomberg L.L.P.

Bloomberg L.L.P. Ada Yuen Mike Hicks Ronald Liono David Lam. History. Michael Bloomberg Partner at Salomon Brothers Laid off from Salomon Brothers Entitled to $10 million from Sale of the company Started Bloomberg in 1981 Became Mayor of New York in 2002. History (cont).

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Bloomberg L.L.P.

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  1. Bloomberg L.L.P. Ada Yuen Mike Hicks Ronald Liono David Lam

  2. History • Michael Bloomberg • Partner at Salomon Brothers • Laid off from Salomon Brothers • Entitled to $10 million from Sale of the company • Started Bloomberg in 1981 • Became Mayor of New York in 2002

  3. History (cont) • Business started when Merrill Lynch ordered 20 terminals from them • In 10 years the amount of terminals went from 5000 in 1988 to 100,000 in 1998 a 20 times increase.

  4. History (cont)

  5. Bloomberg business units • Bloomberg Professional Service

  6. Bloomberg business units • Bloomberg Global News • Bloomberg Radio • Bloomberg WBBR 1130 • Bloomberg Internet - Bloomberg.com

  7. Bloomberg business units • Bloomberg Magazines -Bloomberg Personal Finance -Bloomberg Wealth Manager -Bloomberg Markets

  8. Bloomberg business units • Bloomberg Book Publishing Operations -Bloomberg Personal Bookshelf -Bloomberg Press -Bloomberg Small Press -Bloomberg Professional Library

  9. Marketing • Road Shows • Most effective way of Marketing Terminals • Great Publicity • Throughout the World • The Media • Reaches every form of Media possible • Television • Radio • Internet • Publications • Almost all of them are Non-Profit

  10. Pricing • The mid-1980s • Single Terminal :$1,500 • Multiterminal: $1,000 • Today • Single Terminal :$1,640 • Multiterminal: $1,285 • Data on-demand instead of paying for terminals • Pricing scheme is still new and not set in stone

  11. Connecting to Bloomberg • For redundancy, two connections • Primary must be a leased line • Backup can be leased line or dialup • `Heartbeat' commands constantly check if link is up • Receive data over TCP/IP or raw link (async) • Different feeds • Batch: historical information, news, etc. • Online: trade prices, etc.

  12. Connecting to Bloomberg • Various access methods • Bloomberg (or “Open Bloomberg”): software that can be installed on most PCs

  13. Connecting to Bloomberg • Bloomberg Flat Panel: trademark dual-head system

  14. Connecting to Bloomberg • Bloomberg Traveler: laptop associated with specific desktop

  15. Connecting to Bloomberg • Bloomberg Application Programming Interface (API): programmer interface for connecting to other applications on MS Windows, WWW interfaces, etc.

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