AUGMENTED REALITY & MARKETING

AUGMENTED REALITY & MARKETING AUGMENTED REALITY BARCELONA - MEETUP-04 2014-january-23 MOBILE WORLD CENTRE 04 RAUL GASA ISIDRO NAVARRO Brand & Social Strategy AR & VR - Architect

Introduction • ‘Augmented Reality Barcelona’ new branding • Top trends for 2014 • Development • Applications • Related Themes

Augmented Reality Barcelona New brand

Augmented Reality Barcelona • A brand is stronger than just a Meetup group • Get together companies and professionals of AR development • Networking and projects • Be a reference in Barcelona for AR technology. • Think global – act local: From Barcelona to the world Whya brand? 4

Augmented Reality Barcelona Online Identity 5

Augmented Reality Barcelona • Main challenge: Be a reference in AR in Barcelona (…to the world, remember…) • How? With your help • Why? It’s helpfull for all of us (not only developers but also agencies) • What? Your news, your expertise, your point of view. It is the best content Web site: Act as community and a magazine 6

Augmented Reality Barcelona Are what we are as a community Are what we do (Events, Networking) Is what we share Is who we are as individual professionals (Networking) Social Networks 7

Augmented Reality Barcelona #ARBCN_mkt Today on Twitter 8

Top 10 Internet and tech trends for 2014 IoT – Internet of Things Wearabledevices AugmentedReality Big Data and machine learningalgorithms mHealthtechnology 3D printing Intradaydelivery Mobile payment and virtual currencies Electric cars E-learning Link to Post by Michael Altendorf

CRAFTAR - CATCHOOM CraftAR can be used in two ways: Full-fledged Augmented Reality - Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons. Image Recognition only - Skip the pop-up effect and lead directly to content in full-screen. Examples are coupons, websites or additional information. WEB VIDEO

CRAFTAR - CATCHOOM CRAFTAR CONTENT CREATOR

AURASMA AURASMA was originally created in 1996 as a British software company called Autonomy. The image recognition solutions were adopted by governments, businesses and organizations all around the world and in 2011, the Company was acquired by HP. Now is a service of HP Autonomy. WEB VIDEO

AURASMA STUDIO AURASMA STUDIO – CONTENT CREATOR FOR AURASMA WEB VIDEO

JUNAIO - METAIO METAIO Founded in 2003 in Munich, Germany by current CEO, Thomas Alt and current CTO, Peter Meier. Metaio, as a company, was created from an initial project with Volkswagen. JUNAIO app was created in 2010 WEB VIDEO

METAIO CREATOR METAIO CREATOR – AR CONTENT CREATOR FOR JUNAIO WEB

LAYAR LAYAR Founded in 2009 provides tools and services for augmented reality and interactive print. VIDEO WEB

LAYAR CREATOR LAYAR CREATOR – CONTENT CREATOR FOR AR CAMPAIGNS VIDEO WEB

BLIPPAR BLIPPBUILDER – AR CONTENT CREATOR VIDEO WEB

McDonald's McMission JUNAIO With the “McMission” application McDonald’s gives customers the chances to get an inside view into the company’s commitment to sustainability. The application is playful and includes a lot of information: From learning about renewable energy to proper waste disposal. “McMission” gives McDonald’s customers an engaging overview about the corporate responsibility report. WEB VIDEO

INITION AR for Property Marketing and Real State WEB VIDEO

EXPLORE ENGAGE Interaction projects for Marketing and Industry WEB VIDEO

RETAIL - SLYCE & HOVR.IT Slyce & Hovr.it are currently developing a mobile app based on this concept that can be used to take pictures of a product in-store, enabling a user to purchase the item from the retailer immediately with smartphone. WEB

MOOSEJAW – MARXENT LABS MOOSEJAW X-RAY AR APP allows to see underwear products using x-ray illusion. WEB VIDEO

IBM - SHOPPING IBM allows to know more about products and select with custom filters. WEB VIDEO

CATALOGUE IKEA IKEA launched the Catalogue IKEA App including AR to see contents of 3D models, videos and photo galleries. WEB VIDEO

‘SECOND SCREEN’ - GALILEO JUNAIO CHANNEL ‘GALILEO’ incorporates the ‘Second screen’ concept. It describes the parallel use of a smart device and a TV in order to interact with additional digital content available for the TV Shows, Movies or commercials the audience is currently watching. WEB VIDEO

aiMIRROR aiMIRROR enables shoppers to quickly create outfits by mixing and matching a wide range of garments from the retailer's in-store and online inventory and allowing them to receive feedback about their choices through social media and messaging. WEB VIDEO

GIMBAL - GEOFENCING QUALCOMM - Gimbal Proximity Beacons WEB VIDEO

Estimote beacons Estimote beacon has a built-in Bluetooth® 4.0 chip, also called a BLE (Bluetooth® low energy). The beacon can run for up to 2 years on a single included battery. The hardware is cover with the soft silicone case housing which also has sticky back side, allowing it to be easily attached to any flat surface like wood, concrete, or glass. When installed, the Beacons begin transmit 2.4 GHz Bluetooth®signals. The signals communicate with smartphones that are as close as four inches away, or as far as 200 feet away WEB VIDEO

Mobile to Mortar - inMARKET Mobile to Mortar™ iBeacon Platform from inMarketis enabled by a virtually invisible beacon the size of a quarter that uses bluetooth to enable location based experiences. WEB VIDEO

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AUGMENTED REALITY & MARKETING