1 / 5

THE RISE OF “ EXPLAINER ” VIDEOS ON COMPANY//BRAND WEBSITES

THE RISE OF “ EXPLAINER ” VIDEOS ON COMPANY//BRAND WEBSITES. What Are “ Explainer ” Videos?. The explainer video is usually the first thing showcased on the home page of a website.

clack
Télécharger la présentation

THE RISE OF “ EXPLAINER ” VIDEOS ON COMPANY//BRAND WEBSITES

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. THE RISE OF “EXPLAINER” VIDEOS ON COMPANY//BRAND WEBSITES

  2. What Are “Explainer” Videos? • The explainer video is usually the first thing showcased on the home page of a website. • Instead of clicking around to understand a company or brand’s mission or goals, the explainer video presents informational content to the viewer immediately, comprehensively, and in simple terms • Often utilizes with animation • i.e. white board animation

  3. The “Explainer” Video is the New Inforgraphic “…what infographicscan't do is entertain, or explain in a way that a video does. Videos have the unique ability to not only visualize a message, but also add entertaining motion effects and sound; creating a much more powerful effect on the message delivered” – Jim Kukral, The Huffington Post

  4. Tips For Creating a Catchy “Explainer” Video • Explainer videos should be quick-- no more than four minutes long • Put your message in the first 30 seconds • Speak directly to the audience • Tell a story • Don’t shy away from humor, but don’t overdo it!

  5. Interesting, right? This is just a sneak preview of the full presentation. We hope you like it! To see the rest of it, just click here to view it in full on PowerShow.com. Then, if you’d like, you can also log in to PowerShow.com to download the entire presentation for free.

More Related