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Invitation

Combining SME Banking with a Unique Opportunity for Women Entrepreneurs : The Case of Garanti Bank in Turkey

claire-osborn
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Invitation

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  1. Combining SME Banking with a Unique Opportunity for Women Entrepreneurs : The Case of Garanti Bank in Turkey • Turkey has a large and underserved market for SMEs, particularly those owned by women. Garanti Bank has been a leader in this space and is now a role model domestically and internationally. • Find out how Garanti Bank tapped into the women's market, how it built up its Women in Banking program, and what the impact has been. Presenters will address topics such as: • How was the scale of the Women in Business programachieved, and how was it integrated it into the Bank’s main business? • What are the differences in customer profitability between male and female entrepreneurs? • What is the impact of the Women in Business programon the Bank’s sustainability strategy? • INTRODUCTORY REMARKS BY: • Mr. Ed Strawderman, Head of FIG for EMENA, Associate Director, IFC • SPEAKERS: • Ms. SelinÖz, Entrepreneurship Banking & Marketing Communications Manager, SME Marketing Department, GarantiBank Turkey • Mr. Andrew McCartney, Senior SME Banking Service Specialist, FIG, IFC IFC’s Gender Secretariat and Financial Institutions Group (FIG) Invite You to a Brown Bag Lunch on SME Banking for Women Entrepreneurs Invitation Date:Wednesday, September 17, 201412 p.m. – 2 p.m. ETLocation:Room9P West 198, IFC BuildingContact:Elizabeth Gibbensegibbens@ifc.orgPhone-in Instructions:US Phone Number: 866-715-2105(Inside the US: Call in on this number; then add the participant code, 5180639, followed by "#")International Phone Number: +1-210-339-3804(Outside the US: call in on this number; then add the participant code, 5180639, followed by "#")Participant Code: 5180639

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