Lead Generation marketing Ideas for Your Marketing Campaign

1. Lead Generation marketing Ideas for Your Marketing Campaign Marketers or enterprises spend a lot of their precious time and resources in creating content and planning best of campaigns that can deliver sales and profit and overall a good repute in the marketing and other industry verticals. For many the end goal is also generating maximum leads that can eventually turn into purchase and sale. So, if yours is a marketing company and you are looking forward for lead generation marketing then here are some ideas worth implementing. Product video: Gone are the days when just filling up of content throughout the website gave a good boost and generated leads. In today’s marketing world, a memory of a customer is short-lived. With so many brands trying to haunt a customer’s mind, it has become important to create a space in his mind for ever. For eg: there are certain advertisements or tunes that can never go from our mind. It is important to create that brand awareness in everybody’s mind. For this, it is not just content, but a customer would prefer watching a video of the same instead of reading content. It has been studied that 65% of customers are visual learners. So, product videos, project videos are not just a tour for a customer but they can generate 33% leads which in turn renders sale. Don’t mention spam! It has been studied my marketers that when mentioned in an email the phrase 100% privacy- we will not spam you on a registration form, then that page showed maximum conversion of 18% in first attempt. So, don’t mention spam instead use the term privacy. Terms like Spam, Virus is some terms which scare every individual trying to open an email etc. Hence, he/she does not take any chance to even look at the email. In fact the best solution when we see such emails in our account is immediate delete. Hence one should make it a point as a lead generation marketing company to never mention terms like spam. Squint Test A squint test is very important to know whether the call to action stands out or no. It is very important that you have a good look at the website and keep your eyes open for mistakes that are glaring or simple in the website, so that the same can be changed as soon as possible. See the alignment of the images or the content. For that a squint test is a must. Perfect alignment of the left hand side and the entire functionality or design element of the website is a must check for any company.

2. 4. Optimizing the about page Whatever it may seem, it is very important that every website has an About us page and an Team page. It is important for a business presence and for showcasing genuineity of a business. This is when people check what is your website and team all about and that is when there is a beginning of brand awareness.