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MARKETING YOUR CAMPAIGN

MARKETING YOUR CAMPAIGN. Gideon Burrows, ngo.media. Getting started. It is about offering VALUE It is about building RELATIONSHIPS But NOT a one-way relationship. Getting started.

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MARKETING YOUR CAMPAIGN

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  1. MARKETINGYOURCAMPAIGN Gideon Burrows, ngo.media

  2. Getting started It is about offering VALUE It is about building RELATIONSHIPS But NOT a one-way relationship

  3. Getting started Effective marketing is about offering something of value that your ‘prospect’ wants, in order to achieve your own aims.

  4. Create a journey

  5. Filling the pipeline Speaking at events Adverts Referrals Website signups Direct email Virals

  6. Filling the pipeline Place articles in the press Leaflets Direct mail Networking Exhibition stands Proactive media work Being an exert

  7. AN EFFECTIVE pipeline Use at least FIVE different methods Make them complement each other Use them to QUALIFY your leads

  8. exercise What FIVE ways do YOU have to fill the pipeline? Where are people most likely to be interested? How can you reach them?

  9. Basic pipeline e.g. Email auto-responder

  10. Complex pipeline Email auto-responder Email newsletter Events Mailouts Calls Questionnaires Podcasts....

  11. But remember... Your relationship is built on meeting THEIR needs (or... give them what they want)

  12. exercise What might YOUR pipeline look like? What RESOURCES do you have? What COLLATERAL do you have? How can you develop the RELATIONSHIP?

  13. measure The importance of measuring impact

  14. Gideon’s top tips It’s about relationships, not sales Give them what they want to meet your needs Use first contacts most likely to qualify your leads Plan all this ahead, and have it ready Respect the opt-out Delegate to experts Measure, test and LEARN!

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