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Your Career Marketing and Campaign

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18 diapositives · 333 Views · Aug 24, 2014

Your Career Marketing and Campaign. Resume Cover Letter References Thank–You’s. Presented By – Bob Bowman. HRMC, Inc. 303-774-9445 www.hrmc.net rbowman@hrmc.net. Resume Considerations. A direct reflection of “who you are” Your first impression Solicit input / select

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  1. Your Career Marketing and Campaign Resume Cover Letter References Thank–You’s

  2. Presented By – Bob Bowman • HRMC, Inc. • 303-774-9445 • www.hrmc.net • rbowman@hrmc.net

  3. Resume Considerations • A direct reflection of “who you are” • Your first impression • Solicit input / select • Will not get you an interview • One piece in your strategic marketing campaign • Never send the same resume twice! • Check electronic format • Be 100% truthful • An art form not a science

  4. More Resume Considerations • Length • Font Size • White Space – bullets • Key Words • Dynamic • Write from readers perspective • Write in 3rd person • Reverse Chronological vs Functional • How many resumes do you send?

  5. Heading Objective Your “Infomercial” Career Summary Significant Accomplishments Career History Education Other Technical Expertise

  6. Heading Robert E Bowman 1232 Vassar Ct Longmont CO 80203 (h) 303.772.5559 (c) 725.530.8790 (w) 303.774.9445 • Consistent in all marketing • Security concerns • Readers check for • E-mail address / phone number

  7. Objective Level: entry/mid/senior/executive Function: not too restrictive Industry: Specific Description: Reflective of YOU • Level: Indication of you much supervision you will require • How much money you will expect • How much relevant experience you have Function: Individual contributor/Manager/Consultant “Executive level human resource management generalist to serve a progressive company within the medical device industry that emphasizes their people as a significant asset”

  8. Career Summary Tenure: general statement in yrs Function: what are they asking for Description: more specific Skills/Expertise: 6 – 9 keywords “over fifteen years of significant and progressive Human resource management/leadership experience in medical device, manufacturing, high technology & service industries with expertise in: • Recruiting and sourcing • Department leadership • Strategic visioning • Tactical implementation • Legal compliance • Safety systems • Organizational change • Employee Relations • Effective communications

  9. Significant Accomplishments Action Verbs -> What -> Description -> Result • Support expertise bullets • Past tense • Contain numbers • Are not dated • Make reader want to know more • Strategically supports job you are applying for “Designed and implemented a comprehensive workers compensation program addressing repetitive trauma disorders in a manufacturing environment resulting in reduction of 1.2 million workers comp costs over a two year period.”

  10. Career History • How far back do you go? • Breaks in Service • Reason for leaving • Duties/responsibilities/numbers • Reverse chronological • Less significant/supportive positions held Alpine Lumber Company, Westminster CO 2008 – Present Director HR & Safety 450 employee/Multi-State/non-union • Direct the corporate human resource, occupational safety functions and asset management • Member of the executive leadership team • Represent the company in matters concerning corporate communications, union avoidance, EEOC, OSHA and employment law

  11. Education • Highest to Lowest • Dates? • Incomplete? MA, Human Resource Management Webster Univ. BA, Education Muskingum College Grad. Certif., Occup Safety Systems Univ of So CA

  12. Other • Licenses • Patents • Training • Religious / Political • Volunteer

  13. Technical Expertise Skill Expert Proficient User XXXX x XXXX x XXXX x XXXX x • Skills specific to the requirements of the job • Honest Evaluation • Be able to back up with examples

  14. Cover Letter Heading Dear: (Name) Date: Please accept my resume for position number: HR-124, Vice President of Human Resources. I trust that you will find my experience and education to exceed your requirements, Your requirements My Experience I am immediately available to discuss this exciting opportunity and my salary requirements are negotiable. I look forward to meeting you and potentially serving XYZ company. Respectfully, Robert S Bowman

  15. References • Separate from resume • Provide at interview or upon request • Your Marketing Team • 2 supervisors • 2 customers • 1 other Include: Name -> Title -> Relationship -> Contact Info

  16. Thank You’s • Set you apart from the rest • Another valuable contact point • After every contact • Personal • Strategic Conections • Give them “some meat” • Even after a rejection

  17. Questions? Bob Bowman HRMC, Inc. rbowman@hrmc.net