Top 5 Benefits of Outbound Telesales for Businesses

1. Top 5 Benefits of Outbound Telesales for Businesses Telesales is all about calling potential customers directly over the phone to sell products or services. Telesales reps make each call to either persuade prospects to purchase or to gather as much information as possible for lead generation campaigns. If done properly, outbound telesales can boost a business process, helping companies increase sales and understand consumer behavior. Here are top five benefits of investing in telesales: 1.Lead qualification is important when companies try to make deals. Leads are received from different mediums including brochures, websites, email campaigns and social media. A telesales agent helps in working on each lead and qualifying it in an efficient manner. Every single lead needs to be pre-qualified on an early basis if companies wish to increase the chances of prospect conversion. Pre-qualification makes it easy for the sales representatives to determine strong prospects from the list and assign someone to get in touch with them without wasting time. 2.Outbound telemarketing helps in building a personal touch, increasing the chances of sales conversion. It becomes easy for a company to converse and convey the business message clearly and effectively to the prospects even before the prospects prepare to get in touch with the company. Rather than reading out a standard script, telesales reps can tailor the message as per the flow of the conversation which helps in building a personal touch. 3.Through telesales, it becomes easy to take advantage of opportunities and persuade prospects by putting their sales objections to rest. For instance, if a web user is browsing a company’s website with interest but has few questions that the website doesn’t answer, he or she might leave the site and move on to the next. But if the website has a ‘Call Me’ button and customers click on it after filling the required details, they will receive an outbound call from the provider. This call will not only clear their queries and give them the required answers but also help the telesales rep convince the customers to take up a service or buy a product. By injecting a human touch, many businesses have been able to covert abandoned browsers into sales opportunities. 4.Fourth benefit is customer retention under which many organizations have a separate customer retention team that makes calls to regular as well as new customers. For instance, some airlines companies make a call to customers asking them why they haven’t been flying with them recently. Even some shopping centers make calls to regular customers, asking them why they haven’t been using their shopping gift cards and so on. 5.Telesales service providers not only help companies convert leads by making prospective customers convinced of a product and service but they also offer market research services. Through market research activities, it becomes easy to produce more leads. With the help of a professionally trained telesales team, any company can increase its conversion rates while reducing cost per sale.