A2 media – advertisement presentation

1. A2 media – advertisement presentation By Hayley Joy

2. Main product and ancillary products • I have decided to produce 2 short advertisements, probably around 30 seconds long each about a campaign that is centred around the recycling of newspapers into bags. One will be an animated advert, consisting of pictures, videos and text and the other will be a hand filmed advert with people in it. My ancillary products will be a radio advertisement discussing the campaign and the product and a television sponsorship programme.

3. Summary of main product • My main product will be 2 30 second adverts about a campaign that is centred around the recycling of newspapers into bags. The first will be an advert consisting of pictures, videos and text and the other will start possibly off with someone entering a shop and buying something and the shop assistant puts it into a newspaper bag, leaving the customer to wonder why. After that it may develop into the newspaper bag appearing in several places amongst various people, to emphasise its popularity and wide spread through other countries.

4. Example of existing products • I have looked at some advertising campaigns on recycling, focusing on how they aim to capture peoples attentions, and the certain aspects that they use. I have also tried to focus on newspaper related adverts. Below is a link to an advertising campaign focusing on recycling. • http://www.youtube.com/watch?v=J5EVlEv2Y3A

5. Codes and conventions characteristics of genre of main product • Expectations of an advert • Writing – headings, titles • Logos • Persuasive language used to engage the reader • The product itself and someone trying to sell it • Music – songs, useful sounds • Recyclable product • Bright/colourful – able to catch someone's attention immediately

6. Characteristics of target audience • My target audience for this product will most probably be environmentalists and people in general who are interested in preserving recyclable materials and care about the environment. My target audience can also be everyone of any ages.

7. Mood board

8. Sound sample • I may use a song that is well known by a well known artist. I have considered for this using ellie gouldings song, ‘anything could happen’ because its popular and upbeat. • http://www.youtube.com/watch?v=5hzgS9s-tE8

9. Practical challenges • Location recce – finding the perfect location may be difficult because I want the advert to make sense and I need to feel like I have picked the right spot before I start shooting. • Time – I only have a certain amount of time to have a final decision on everything. • Weather – the weather for this advertisement has to be sunny, because rain will postpone the filming. • Finding someone to appear in the project • Planning the shots and making sure everything's in the right order

10. Target date/action plan • My presentation of the idea that I have come up with has to be finished by the 5th/6th of November at the latest. • I also need to hand in a rough copy of the material that I have by the 16th of December.

11. I would be satisfied if… • I get a higher grade than what I got last year. • made an advert that looks professional and that people would want to watch more than onceand spread around.