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Mass Media

Mass Media. Mass Media. The media has a great influence on every area of life such as : Sports Politics Culture Consumption patterns Development . Mass Media. The idea of mass media points to the notion that the masses should have the same access to information a s the elites

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Mass Media

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  1. Mass Media

  2. Mass Media • The media has a great influence on every area of life such as : • Sports • Politics • Culture • Consumption patterns • Development

  3. Mass Media • The idea of mass media points to the notion that the masses should have the same access to information as the elites • Media refers to media of communication or a medium of communication between 2 or more people

  4. Mass Media There are different types of media: Traditional forms include Print media – books, magazine, newspapers Broadcast media – radio and television Modern methods include internet, music and computer software Broadcast media can now be called electronic media

  5. Mass Media • One view of the media state that it was used to make ideas popular such as equality as well as to stir up support for the trade union movement, black consciousness and the struggle for independence • Another view suggested it was a sanitation process and a simplified version of events thereby misleading the public

  6. Mass Media • Due to technological advances the system of blogging has been developed • A blog is a webpage devoted to discussion of some topical issue – usually breaking news • This discussion is usually of high quality and alternative experiences and opinions may be expressed • This is different from the newspapers because bloggers persist with a story, analysing all aspects and consequences

  7. The Mass media (organized forms of communication to reach large audiences) The print media The electronic media Books, newspapers, magazines, handbills Radio, CDs, DVDs, films, internet, videos, television, cable TV, electronic billboards The news media (magazines, films and documentaries may also report the news) Summary

  8. Mass Media • The various forms of mass media had specific audiences and material that kept them distinct in the types of information they delivered • It is due to technological advances that any type of information is now transported globally

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