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The outreach meeting held on September 16, 2011, addressed critical funding strategies for ORCID, led by a diverse group of experts from academic and publishing organizations. The Business Working Group (BWG) discussed the development of a sustainable business model, including membership and transaction fees, and the results of a survey gauging willingness to pay for ORCID services. The meeting highlighted funding sources such as grants, sponsorships, and donations, alongside plans for future investments and market analyses to refine and enhance the proposed financial strategies for the organization.
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Cool – who’s going to pay for that? ORCID BWG (Business Working Group) Outreach Meeting, September 16th, 2011
BWG – who are we? • Gregg Gordon, SSRN • Karen Hunter, Elsevier • Dave Kochalko, Thomson Reuters • Salvatore Mele, CERN • Ed Pentz, CrossRef, co-Chair • Lisa Schiff, California Digital Library • MacKenzieSmith, MIT • Craig Van Dyck, Wiley, co-Chair
BWG Remit • …responsible for developing a business plan, including funding options, and membership and affiliate policies for Board approval. • …will coordinate its work with the TAG and the OWG.
Business Plan - for a sustainable organization • BWG sub-groups developed initial proposals on what fees could be charged (mid-2010) • Membership fees; transaction fees; fee-for-service (real-time access, alerts, bulk querying, disambiguation) • ORCID Survey (late 2010) asked about • Willingess to pay • Ideas for ways to fund ORCID • Mellon grant to fund business model feasibility study
ORCID funding so far…. • In kind (2010) – staff time; board, working groups, technical and legal • Sponsorship 1 (early 2011) - $244,000 in donations from Founding Sponsors • Small grants (mid-2011) – Mellon ($49,000); VIVO ($25,000) • Sponsorship 2 (late 2011) – announced in August to get additional $250,000 • Major loans and grants (late 2011/early 2012) - Mellon funded feasibility paper and more detailed business plan
Business Model Feasibility Study • $49,000 grant to fund consultant Raym Crow • PIs from MIT, Harvard, and Cornell – MacKenzie Smith taking the lead for ORCID • Report on sustainable business model for ORCID - focus on academic institutions; also publishers, funding agencies, other stakeholders • Mainly U.S., but considering international interests • Will inform decisions about ORCID business models with October 2010 Participant survey
ORCID Sustainability Framework • Framework for modeling scenarios • Baseline scenario that can be adjusted • What drives the model: development and operating costs; market sizing; price points, adoption curve
Who’s the market? • Universities and research institutes • Government and private funders • For profit publishers • Non-profit publishers
What are fees? • Initially tiered annual membership fees • One time capitalization fee (JSTOR, ARTstor)
Investment capital required? $2.725 million
Investment Capital • Donations • Grants • Loans
Next Steps • Refine cost assumptions • Revise market sizing, pricing and adoption curve assumptions • Update cost and revenue projections • Recalculate investment capital required • Get loan commitments • Pursue grants