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Pepsi’s Apology for Amp IPhone App Heightens Furor

Amp Energy launched the controversial "Amp Up Before You Score" iPhone app for men. The app featured pickup lines for 24 types of women, promoting boastful conquest stories. Consumer backlash ensued, leading to apologies from Amp Energy, Pepsi, Mountain Dew, and PepsiCo. This incident tainted Pepsi's image for insensitivity towards women. Despite the controversy, PepsiCo remains a global leader in snacks, food, and beverages with a rich history dating back to 1898. Their mission focuses on integrity, growth, and community enrichment.

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Pepsi’s Apology for Amp IPhone App Heightens Furor

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  1. Pepsi’s Apology for Amp IPhone App Heightens Furor Shannon Del Bozque Tyler Stewart Chelsea Moore

  2. Pepsi’s Apology for Amp IPhone App Heightens Furor App launched by Amp Energy brand “Amp Up Before You Score” app offers guys pickup lines for 24 different types of women App encourages users to brag about conquests with women which has raised an uproar with consumers

  3. Pepsi’s Apology for Amp IPhone App Heightens Furor Initially Amp Energy released an apology Pepsi, Mnt Dew, and Pepsi corporate followed with an apology attaching themselves to the debacle Consumers now associating Pepsi with showing insensitivity to women Pepsi still has yet to pull the app

  4. History of PepsiCo, Inc. 1898 - drink invention of pharmacist and drugstore owner Caleb Bradham (right) 1903 - "Pepsi-Cola" was officially registered with the U.S. Patent Office 1934 - Pepsi sells12-ounce bottles for same price charged by competitors for six ounces

  5. PepsiCo, Inc. World leader in convenient snacks, food and beverages with over 198,000 employees Examples of brands include Tropicana, Dole, Aquafina, Mug Root Beer, Gatorade, Quaker, and many others

  6. PepsiCo, Inc. • Mission • Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness, and integrity.

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