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REDESIGN OF executivecentre

a simple, affordable and effective solution By OPEN FIRMS. REDESIGN OF executivecentre.com. Why a redesign is needed for executivecentre.com?. Current situation : No consistency More developer time required to update pages Content never up to date Content unorganized

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REDESIGN OF executivecentre

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  1. a simple, affordable and effective solution By OPEN FIRMS REDESIGN OF executivecentre.com

  2. Why a redesign is needed for executivecentre.com? Current situation : • No consistency • More developer time required to update pages • Content never up to date • Content unorganized • Search engine Crawler issues. After Re-design: • Font management • Organized Site Structure • Search Engine Compliancy • Compressed time requirements for posting new information to the web • The need for streamlined approval processes for new and updated content • An efficient method for updating the look of the website without updating each and every page • A consistent look and feel to web pages • Repository for reusable content

  3. Why a redesign is needed for executivecentre.com? Marketing Perspective : • The reason for the redesign is to get impact in the business. • The focus is on : • The visitors, • Leads , • Customers. • Keeping that in mind, the new website is built in all possible ways to improve marketing results. • Current trends show that traditional outbound marketing is getting harder these days. • The answer is inbound marketing from search engine marketing (SEO & PPC), blogging, and social media. What we need to do: • Build a solid website framework which can facilitate above objectives.

  4. Executive centre has 700 visitors per day • 40% of visitors are from the search engines. • executivecentre.com has 250 + keywords in top 10 positions in Google, Yahoo and Bing • Large number of landing pages (600 + ) What needs to be protected? • The current SEO eco system has to be maintained at all costs to make sure that there is no dip in traffic or leads generated. Old URL needs to be maintained. • Some of the executivecentre.com visitors look for easily accessible centre information. So we should make sure that the new design aids easy finding of centre information.

  5. CMS FEATURES

  6. Preview of a sample design which uses framework capabilities :

  7. Improved user experience Information with less number of clicks/page-loads – with help of interactive dynamic menus.

  8. Smart utilization of screen space

  9. Latest news widget automatically fetches fresh data from blog. Ability to add and display random testimonials. Intelligent Banners Embedded video content

  10. Website visitor can email center info to a specific mail address Support for Multi-lingual content The CMS support almost all web 2.0 widgets available on the web Image shows RSS Feed being shown from Mumbai Micro site

  11. Unified Image gallery No need to upload download and add images. With built in resizing, you have quality photos with no need to know about image handling.

  12. Some of the CMS features which aid SEO • Prevention of broken links. • Dynamically updated sitemaps compatible to all search engine crawlers. • Organized meta tag structure. • No more “404 page not found” - CMS search on the keywords in the URL and page which closest match is displayed. • A website user has the ability to bookmark any site page to following web services. • del.icio.us, • Digg, • Furl, • Newsvine, • Reddit, • Technorati, • Yahoo

  13.  Workflows allow all content created to be optimized for SEO. • Meta tags, descriptions, keywords can be explicitly defined for every page. • Create link libraries for easy access. • Automatic link can be applied to all pages on content submit. • Auto updates to links library. • Sitemaps generation are automated for Google. • Automated Google tracker insertion. • No more Crawl errors and Bad Links.

  14. New Page being added to the site Sitemap, Link Libraries updated in real time Google crawler indexes Site Map frequently • Conclusion : Less turnaround time for the new content to be indexed by search engines.

  15. How can Social Media services like Digg can indirectly complement SEO ?

  16. Above snapshot shows Digg entry being shown as Search Results.

  17. Future enhancements:

  18. Integration into the TEC CRM The contact form entries can be viewed as leads in the CRM solution

  19. IE 7+ • Firefox 2+ • Safari 4+ • Chrome 2+ • Opera 9+ Note: The Site would appear uniformly across all browsers

  20. Supported Mobile Browsers: • Android Browser • IE Mobile • Opera Mobile • Firefox for Mobile • BlackBerry Browser Note: If executivecentre.com is accessed from Mobile Phone , it will be redirected to “m.executivcentre.com” which would have a mobile friendly theme.

  21. Integrating VO sales A visitor viewing the landing page on “virtual office Singapore” A link on the page says “View Virtual office Plans in Singapore “ Note: A regular Site Visitor can also be guided to virtual office site, thus improving the sales. The content manager can build custom landing  pages with payment forms for virtual office without redirecting the page into virtual office interface Directs user to Singapore location page in the Virtual Office site.

  22. Effective SEO

  23. Clicking on the “SERVICED OFFICES” tab takes us to the following link: http://www.executivecentre.com/serviced-office-services/serviced-office-solutions.html Ideally the link should have been http://www.executivecentre.com/serviced-office If we had all the main menu links as follows: http://www.executivecentre.com/video-conferencing http://www.executivecentre.com/virtual-office http://www.executivecentre.com/meeting-room Then the result would have been as below:

  24. Indicative screen shots of Admin Interface TEC Main Site

  25. Lets Create a new Location Page All the contents in a location page are reusable widget contents. So before we create a Location page, we create the separate widget contents for a Location page First We create a building image for the Location

  26. Add Image Browse the appropriate image to be added

  27. Crop Image Crop the image as per your needs

  28. Added image looks like this

  29. Create Location Address Now we create a location address Here we type in the address

  30. Location Address We need to give the translated content of the address for later reuse.

  31. Location Address Clicking on translate button bring the following screen We have four Languages installed for the site We now add the Chinese translated content for the address location by clicking add translation

  32. Location Address Here we type in the address in Chinese.

  33. Admin Interface Thus we add translated content for each language

  34. Create Location Page Here we provide a title for the page Clicking on “Panel content” brings the following screen Now we click on “Add content” This is a drag and drop space where you add contents .

  35. Create Location Page Clicking on “Add content” brings up a window where you can add the contents needed for the panel From this window we select a “Find Location widget”

  36. Create Location Page “Find Location” widget is added in to the pane Like wise we add one more banner called visa

  37. Create Location Page Now we add the address location and other widgets needed for our location page. By clicking Existing node

  38. Create Location Page Clicking on Existing node brings up this window. Here you type in the name of the widget. The text box drops down, and we can select the appropriate widget from it

  39. Create Location Page As described above we add all our widgets needed for the page

  40. Create Location Page This panel has a drag and drop feature which enables the user to move the widgets form one area to another as shown below

  41. Move before Create Location Page Layout designer enables the siteadmin to adjust the entire layout of the panel Clicking on the layout designer shows up this screen where you can adjust the entire layout of the panel

  42. Create Location Page The final location page looks like this: To see the Chinese page the user needs to just click on the Chinese button on top right of the page This is the English page of the location. Now the CMS automatically creates all the language pages for this location using the translated widgets we created earlier.

  43. Create Location Page This is the Chinese page . The CMS Automatically creates the url for the Chinese page

  44. Add Testimonials Type in here the title Add here the company logo Type in here the Quote Type in here the Name, Company name and Designation

  45. Add Testimonials The final page after saving looks like this. This can be reused any where in site pages

  46. Auto redirect for wrong urls In the above image the user types in a wrong url but the CMS automatically finds the desired page for the user, shown below

  47. Twitter A Post to twitter button is placed on all content pages

  48. Twitter As the site admin adds content pages to site the are directly posted on the TEC twitter account When new content is published on site – Like new office locations ,events, new blog article etc. .. The CMS automatically posts it to twitter, facebook and other social media platforms.

  49. Conclusion: • Low development costs • Smallest server footprint • Appropriate solution satisfying all TEC objectives.

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