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This report details the strategic vision of Canada’s Cross-Country Skiing Community, showcased at the Annual Conference in Whistler, BC. It emphasizes the importance of leveraging the Olympic and Paralympic Games to build a lasting, impactful legacy for the sport. Key areas include venue planning, trail design, and community engagement in sport development. The report highlights the necessity of collaboration, funding, and infrastructure development to ensure the venue's success, ultimately fostering a vibrant cross-country skiing community.
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Around the World & Back – How Sport Works Cross Country Ski Areas Association Annual Conference, Whistler, BC Rob Bernhardt April 15, 2009
The Venue • OCOG perspective: • Will host large percentage of Olympic and Paralympic medals • Relatively expensive to build • Relatively high profile, permanent construction • Strong desire to leave a meaningful legacy Canada’s Cross-Country Skiing Community
Sport Perspective Once in a lifetime opportunity!! Must work to ensure the opportunity is not lost The Venue Canada’s Cross-Country Skiing Community
Recognized the expertise within each sport Established sport work groups for each sport Cross Country Canada appointed a work group Bid Corporation Canada’s Cross-Country Skiing Community
Put together team having expertise in venue requirements for: Venue location Trail design Competitions Recreational skiing Layout/design/flow Training centre Sport development Ski destination Work Group Canada’s Cross-Country Skiing Community
Most important factors: Location Land tenure Land use regulations & environmental approvals Road and utilities Venue Vision Canada’s Cross-Country Skiing Community
A sport appropriate brand 100 + km of trails Facilities for training centre Access to year round skiing Accommodation at venue Permanent wax facilities Day lodge, technical building Venue Vision Canada’s Cross-Country Skiing Community
Obligation to make venue successful Will continue to work towards sport vision for the venue Accommodation Trail development Facility development Support sport development and events The Sports Future Role Canada’s Cross-Country Skiing Community
Sport System Canada’s Cross-Country Skiing Community
Incorporate venue in strategic planning Identify potential partnerships and funding sources Provide human resources to develop plans, secure funding, etc. Deliver programming and events at venue Support venue as destination ski area Strategy Within the Sport: Canada’s Cross-Country Skiing Community
Align strategy with: WSL vision TW mandate TBC sector initiative Objectives of funding sources Local clubs sufficiently developed to support goals, events and programs Implementation Canada’s Cross-Country Skiing Community